Best approach for acquiring new business.

[KeyKat88 at aol.com]

Greetings,
 
        Just out of tuning school, In my  first 2 years of business, I 
painstakenly notated where  every tuning came from...then calculated that I got;
 
19% from dropping off cards at music stores
38% from making phone calls to churches and schools, either leaving a breif  
message on the machine or if I got an answer,  asking if they would like a 
copy of my resume and a bus. card and then  sending them.
13% by passing out cards at local small flea markets and "arts and antique"  
fairs.
3% from leaving cards at 2 local community schools of music
6% from senior tuners  (who didn't want to tune those spinets which  they 
were referring)
13% from yellow page ad (a lot of bargian hunters)
3% from a piano teacher I was aquainted with
3% from sending small pack of cards to 3 local moving companies
2% from local shoppers'/merchants' paper
 
Doing tuning for about 6 years now. Mostly  referrals, and repeat business, 
some yellow page ad. I  must admit that I got lazy with the phone calls and 
dropping off the business  cards. I probably could have more business. 
 
Hope this helps,
Julia
 
 
 
In a message dated 10/20/2008 10:53:39 A.M. Eastern Standard Time,  
shawnbrock at fuse.net writes:

I'm hoping some of you will way in on what you  think the best method for 
soliciting new business is based on your  personal experience.  I am considering 
a few options for getting new  church customers.  1: Sending out postcards to 
most or all of the  churches in my area.  2: Good old fashion cold calls.  I 
have not  tried the cold calls method for a few years, but I recall that it 
didn't work  vary well for me previously.  On the other hand I don't want to 
waste  money on sending out maybe 1000 postcards to get one tuning on a old 
Baldwin  243.  Why we all know nothing is a sure bet when trying to get new  
business we know some things work better than others.  So what do you  think the best 
and most profitable approach has been for you?  I  appreciate your input as 
always.  
 
Regards,
Shawn Brock, RPT
513-316-0563
_www.shawnbrock.com_ (http://www.shawnbrock.com/) 


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