Best approach for acquiring new business... Willem

[KeyKat88 at aol.com]

Greetings,
 
       About 320 churches,  about 50  area schools, from Reading area phone 
book, (some churches and schools  outside our county were listed in there, I 
called them all) I  contacted each one at least twice. When twice, if their 
answer both  times was consistently something like: "We have all electronic 
pianos." or "We  have a member of the church who tunes it." or (annoyed) "We have a  
tuner contract."  I notated it and never re-called them. The remainder  I 
called maybe, twice again, making a total of about 4 times. So total I'd say I  
called 250 churches, 25 schools, 4 times.
 
Julia
 
 
In a message dated 10/22/2008 4:17:13 A.M. Eastern Standard Time,  
wimblees at aol.com writes:

Julia

These are some interesting statistics. On the schools  and churches, about 
how many did you contact, and did you do it more than  once?

Willem (Wim) Blees, RPT
Piano  Tuner/Technician
Mililani, Oahu, HI
808-349-2943
Author of: 
The  Business of Piano Tuning
available from Potter  Press
www.pianotuning.com


-----Original Message-----
From:  KeyKat88 at aol.com
To: pianotech at ptg.org
Sent: Tue, 21 Oct 2008 5:34  pm
Subject: Re: Best approach for acquiring new business.


Greetings,
 
        Just out of tuning school, In  my first 2 years of business, I 
painstakenly notated where  every tuning came from...then calculated that I got;
 
19% from dropping off cards at music stores
38% from making phone calls to churches and schools, either leaving a  breif 
message on the machine or if I got an  answer, asking if they would like a 
copy of my resume and a bus. card and  then sending them.
13% by passing out cards at local small flea markets and "arts and  antique" 
fairs.
3% from leaving cards at 2 local community schools of music
6% from senior tuners  (who didn't want to tune those spinets which  they 
were referring)
13% from yellow page ad (a lot of bargian hunters)
3% from a piano teacher I was aquainted with
3% from sending small pack of cards to 3 local moving companies
2% from local shoppers'/merchants' paper
 
Doing tuning for about 6 years now. Mostly  referrals, and repeat business, 
some yellow page ad. I  must admit that I got lazy with the phone calls and 
dropping off the business  cards. I probably could have more business. 
 
Hope this helps,
Julia
 
 
 
In a message dated 10/20/2008 10:53:39 A.M. Eastern Standard Time, 
_shawnbrock at fuse.net_ (mailto:shawnbrock at fuse.net)  writes:

I'm hoping some of you will way in on what you  think the best method for 
soliciting new business is based on your  personal experience.  I am considering 
a few options for getting new  church customers.  1: Sending out postcards to 
most or all of the  churches in my area.  2: Good old fashion cold calls.  I 
have not  tried the cold calls method for a few years, but I recall that it 
didn't  work vary well for me previously.  On the other hand I don't want to  
waste money on sending out maybe 1000 postcards to get one tuning on a old  
Baldwin 243.  Why we all know nothing is a sure bet when trying to get  new 
business we know some things work better than others.  So what do  you think the best 
and most profitable approach has been for you?  I  appreciate your input as 
always.  
 
Regards,
Shawn Brock, RPT
513-316-0563
_www.shawnbrock.com_ (http://www.shawnbrock.com/) 





 
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