[pianotech] On line YP

[David Love]

I'm phasing out my yellow page ads and will also probably go 100% cellular
in the next year or two (once I'm sure everyone has the number).  I just
don't get that many "real" calls from the yellow pages.  I don't use them
myself and people are using the web for information.  I get more calls from
people browsing the PTG and my website than I do from the YP.  If I had to
do it over again I'd spend that money on targeted direct mail (especially
since you can produce mailers yourself on a computer), a website (like David
A. discussed)  and use my current customers as a means for soliciting new
business.  The YP will soon go the way of the buffalo.  

 

David Love

www.davidlovepianos.com

 

From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of wimblees at aol.com
Sent: Tuesday, April 14, 2009 5:52 PM
To: Pianotech at PTG.org
Subject: [pianotech] On line YP

 

I got a call from my Yellow Page Rep today. For $37 a month I can have my
just name and phone number. (I don't have a local phone company number, so
it does cost me extra). For $75 a month I can have a bold listing, my web
site as a 2nd line, and a phone #. For $85 I can have a 1/2 column ad, with
name, services, PTG affiliation and my web site. 

But he is pressuring me into having my name and web site on Yellowpages.com.
He says they will "guarantee" 30 hits per month. (If I don't get 30 hits,
the company refunds a prorated amount, based on the number of hits I did
get). The cost is $125 per month. 

I am not yet at the stage in my business development where I can live off
just recommendations and repeat customers. It's getting there, but I need
more. 

Do any of you have experience with Yellowpage.com advertising you can share
with me?

Wim

 

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