[pianotech] Getting new customers

[Gerald Groot]

Great advice!!  That's how we stay on top of things. 

-----Original Message----- 
From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of Wally Scherer 
Sent: Sunday, April 19, 2009 2:16 PM 
To: pianotech at ptg.org 
Subject: [pianotech] Getting new customers 


Because old customers move away, or get rid of their piano, or lose interest
in keeping their piano tuned because "nobody plays it anymore", or they got
another tuner, etc., I lose customers each year and must replenish the
supply with new ones. New ones may have just moved into the area, or just
acquired a piano from Great Aunt Gertrude, or after years of disinterest
suddenly were inspired to take lessons in retirement, or little stuff is now
old enough for lessons, etc. 

Each year I do review of where my last year's new customers came from. Here
are the recently tabulated results: 

Yellow Pages listing            20.2%  (One line in two books) 
Referrals from Music Teachers   19.0%  (Some not my customers) 
Car Sign                        15.2%  (Magnetic, side and back) 
Internet search                 12.7%  (Not just my web page) 
Referrals from other customers  11.3%  (I ask them to refer me.) 
Referrals from a music store     8.9%  (Disc. on their tuning) 
Referrals from other tuners      6.3%  (When on vacation, etc.) 
Social Contacts                  5.1%  (Church, etc.) 
Unknown, Misc.                   1.3%  (I forgot to ask.) 

The percentages for each category changes some each year. The order changes
slightly from year to year as well, but is mostly similar. 

These can be divided into two main categories: Media and Personal. 
The media items are Yellow Pages, Car Sign, and Internet. The rest are
personal. This year media = 48.1% and personal = 51.9%.

I live in an area of about 1 million population. My customers are from 35
miles north, to 20 miles west, to 25 miles south, to 7 miles east (bordered
by ocean).

Hope this is helpful to someone. 

Wallace T. Scherer, piano technician, music educator 
P.O. Box 4121, Lantana, Florida, USA, 33465 
Telephone: 561-432-4121 
Web page: http://aftune.angelfire.com 
------------------------------------------------ 
FREE TICKETS: http://aftune.angelfire.com/freetics.html 


      



  _____  

avast! Antivirus <http://www.avast.com> : Outbound message clean. 


Virus Database (VPS): 090419-0, 04/19/2009
Tested on: 4/19/2009 3:29:51 PM
avast! - copyright (c) 1988-2009 ALWIL Software.