[pianotech] Tuning in a down economy

Ryan Sowers tunerryan at gmail.com
Sat Mar 21 10:26:38 PDT 2009


In the past I have simply asked the client if they would like me to give
them a reminder call at a particular interval, and then make a note of it on
the invoice.  - many of them say yes.

On Sat, Mar 21, 2009 at 6:55 AM, David Love <davidlovepianos at comcast.net>wrote:

>  I don’t think the do not call list applies in this case where you‘ve
> already provided some service.  It’s more for cold calling telemarketing.
>
>
>
> David Love
>
> www.davidlovepianos.com
>
>
>
> *From:* pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] *On
> Behalf Of *Gerald Groot
> *Sent:* Saturday, March 21, 2009 6:03 AM
>
> *To:* pianotech at ptg.org
> *Subject:* Re: [pianotech] Tuning in a down economy
>
>
>
> *Another thing to bear in mind, is this "Do Not Call List."  If people ask
> you not to call or, if they say, "I will call you" do not call them again.
> If they have placed their name on the "Do Not Call List" and you call them
> again after that, it can cost you dearly if they turn your number in.  *
>
> * *
>
> *Now, on the other hand, if you are regularly servicing their pianos, it
> is okay to call them and/or, if you say, is it okay if I call you again next
> year, and they say yes, you are legally okay yet.  *
>
> * *
>
> * *
>
> * *
>
> *From:* pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] *On
> Behalf Of *David Love
> *Sent:* Friday, March 20, 2009 11:57 PM
> *To:* pianotech at ptg.org
> *Subject:* Re: [pianotech] Tuning in a down economy
>
>
>
> When I used to call after postcard sending I always found that there was a
> significant group that would not act on the post card alone but when
> prompted by a phone call would go ahead and book the appointment.  Enough
> that it was always worth it to call especially during slow periods when I
> wanted to fill out the schedule.  Also, it just allows you some contact to
> see what’s going on with them:  do they want to put it off for another 3
> months, did they just lose a job, have they sold the piano, are the kids
> giving up their lessons, are they ill, were they unhappy with the last
> service for some reason, did they not receive the post card!  Just saying
> that you are calling to be sure that they got the reminder gives you a good
> reason to call.  Often we don’t call because we’re afraid of what we might
> hear.  I think you have to be confident that whatever you hear you’ll be
> able to handle and turn it in your favor even if it doesn’t lead to an
> appointment.  When I called I often said that I wanted to be sure they got
> the card, I asked how the piano was, let them know that part of the reason
> for my call was to keep my files and reminder system up to date,  if they
> didn’t want to schedule an appointment right then I never tried to talk them
> into one (no hard sell) but simply asked if they would like me to send them
> another reminder in, say, three months, six months etc.  Whatever the case
> was, I never found that calling after sending a post card was detrimental to
> the relationship.    I certainly never mind when my dentist calls to remind
> me it’s time for a check-up.  Since it’s something I can easily put off, I
> usually appreciate it.
>
>
>
> David Love
>
> www.davidlovepianos.com
>
>
>
> *From:* pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] *On
> Behalf Of *wimblees at aol.com
> *Sent:* Friday, March 20, 2009 8:35 PM
> *To:* pianotech at ptg.org
> *Subject:* Re: [pianotech] Tuning in a down economy
>
>
>
> when I was in St. Louis I sent out postcard every month to those customers
> who had their piano tuned 6 months ago, 1 year ago, and 2, 3, and 4 years
> ago. I would generally get about 25% of my 6 month and 1 years customers to
> call me within a couple of days after getting the post card, and another 20
> - 25% would call me in the next couple of months. About a 10% of the 2, 3,
> and 4 year customers would call me.
>
> The secret to getting them to call is to do it consistently. I used to cold
> call them, and I called them after I sent a post card. I discovered that the
> customers who scheduled an appointment when I called them, were just about
> the same ones who would have called with just a post card reminder.
>
> I am not getting the same response here, but then about half of my
> customers are pre-scheduled. Of those that are not pre-scheduled, I only get
> about 5% of them to call me.
>
> Wim
>
> -----Original Message-----
> From: Don <pianotuna at accesscomm.ca>
> To: pianotech at ptg.org
> Sent: Fri, 20 Mar 2009 6:24 pm
> Subject: Re: [pianotech] Tuning in a down economy
>
> Hi Daniel,
>
>
>
> 2% response on direct mail is "right on the money". You did *good*.
>
>
>
> At 02:17 PM 3/20/2009 -0500, you wrote:
>
> >
>
> >sent out about 250 postcards last summer, received maybe 5 responses.
>
> >LOUSY!
>
> >
>
> >Daniel Carlton
>
>
>
> Regards,
>
> Don Rose, B.Mus., A.M.U.S., A.MUS., R.P.T.
>
> Non calor sed umor est qui nobis incommodat
>
>
>
> mailto:pianotuna48 at yahoo.com <pianotuna48 at yahoo.com?>    http://us.geocities.com/drpt1948/
>
>
>
> 3004 Grant Rd. REGINA, SK, S4S 5G7
>
> 306-539-0716 or 1-888-29t-uner
>
>
>
>
>
>
>  ------------------------------
>
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>



-- 
Ryan Sowers, RPT
Puget Sound Chapter
Olympia, WA
www.pianova.net
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