This is known in the advertising business as "Top of Mind Awareness". (I've been talking to advertisers...) Paul Bruesch Stillwater, MN On Tue, Apr 27, 2010 at 9:59 PM, <tnrwim at aol.com> wrote: <snip> > People will see it, but it will take some of them 6 or 8 weeks to decide to > call you. They see it and say, "that's interesting". They see it the next > week and say, "maybe I'll call", but then forget. The third week, "I'll have > to ask my daughter if she thinks it needs it". By the fifth week, she'll > forget to look, but in the 6th week, after she has asked her daughter, > she'll call, but the line will be busy. She'll finally call you after seeing > the ad the 8th week. If you had the ad in there for only 4 weeks, you would > have lost her. Or, someone will see the ad who just had her piano tuned. > She'll remember to look in the paper 6 months form now. > </snip> -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech.php/attachments/20100428/edf7d3bb/attachment.htm>
This PTG archive page provided courtesy of Moy Piano Service, LLC