Wally, this is HUGE! Thanks so much for posting this hard data. It confirms what I have been intuitively feeling. It's time to stop wasting money on YP ads. Just get the plain single line listing. Dean Dean W May (812) 235-5272 PianoRebuilders.com (888) DEAN-MAY Terre Haute IN 47802 -----Original Message----- From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf Of Wally Scherer Sent: Monday, January 24, 2011 6:28 PM To: pianotech at ptg.org Subject: [pianotech] Where do new customers come from? Each new year I go over my customer files and find out where my new customers came from. (I don't want to be spending money on advertising if it doesn't work.) Even though 2010 brought in fewer new customers than any previous year since I started keeping track (just over half as much as my highest year), the gross income for 2010 was actually a bit higher than 2009. Here's the breakdown for 2010, if anyone is interested. Internet search - 31.6%, Customer referrals - 22.8%, Teacher referrals - 15.8%, Car sign - 12.3%, Social contacts - 7%, Store referrals - 3.5%, Yellow pages - 3.5%, All others - 3.5%. (Rounded off) One remarkable trend is the % of new customers coming from my Yellow Pages listing. In 2005, 2006, and 2008, the YP listing brought in the HIGHEST number of new customers. In 2004 it was the second highest, and in 2006 and 2009 it was the third highest. In 2010 YP was among the LOWEST! Wally Scherer A FINE TUNE - Piano Tuning & Repairs Wallace T. Scherer, piano technician, music educator 5020 Canal Drive, Lake Worth, Florida, 33463-8014 Telephone: 561-432-4121 Web page: http://aftune.angelfire.com Facebook: http://www.facebook.com/pages/A-FINE-TUNE-PIANO-TUNING-REPAIRS/1298450103661 85 ------------------------------------------------ FREE TICKETS: http://aftune.angelfire.com/freetics.html
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