OK, I KNOW you're going to hate this one. Dress up. Wear slacks, a nice shirt (J.C Penny's Stratford Shirts are the best buy!) and wear a nice tie and sport coat. The tie and sport coat was gone many years ago, but we do need to wear good looking clothes. My dress now is slacks nd an aloha shirt. Back in my St. Louis days, I wore a polo shirt and slacks. On a day I was working in the shop, and had only one appointment, I would wear my shop clothes, but apologize for my appearance. BTW, I know some of you think it looks "professional", but in my opinion a blue work shirt with your name embossed on the front, and/or on the back, is not appropriate attire for a piano technician. A small name tag might be more appropriate, but looking like a plumber or car mechanic is not. WIm -----Original Message----- From: Ryan Sowers <tunerryan at gmail.com> To: pianotech <pianotech at ptg.org> Sent: Tue, Jan 25, 2011 5:39 pm Subject: Re: [pianotech] advertising Here is a couple of my favorite books: Marketing Without Advertising Guerrilla Marketing More advice: Treat piano teachers like royalty. Actually treat ALL your customers like royalty, but go the extra, extra mile for the piano teachers. Join the local Music Teachers Association ( I get a free listing on my local MTA website with a link to my website!). Be a regular at the meetings. Volunteer to do a program. Offer to do tunings for adjudications. Huge: Get better at voicing. Endeavor to do at least a little voicing on every piano you service. Go to lots of voicing classes. Get quick at resurfacing hammers. Buy some high quality voicing tools. Get voicing mentoring from a seasoned voicer. Cleaning! Pianos are filthy!! I bring my little Fastvac into every home. I can't tell you how many times clients have told me "the last technician never did that!". Leave a nice looking, customized receipt with a classy looking business card, and a nice heavy, attractive pen. I love the "Pro-Inspire Pen" by Amerstdam Printing. OK, I KNOW you're going to hate this one. Dress up. Wear slacks, a nice shirt (J.C Penny's Stratford Shirts are the best buy!) and wear a nice tie and sport coat. Ryan Sowers, RPT Puget Sound Chapter Olympia, WA www.pianova.net -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech.php/attachments/20110126/44fa88e3/attachment.htm>
This PTG archive page provided courtesy of Moy Piano Service, LLC