[pianotech] Groupons

[tnrwim at aol.com]

On the one hand, if you're sitting around doing nothing, tuning 2 or 3 pianos at $25 is worth it. But when the Groupon business get's in the way of your full payment customers, then it's not a good deal. What Marshall is hoping for is the repeat business, just like you went back to the restaurant. In April he'll find you how many of those customers are willing to pay full boat for a tuning, which would be twice as much as they paid the first time. I wish him the best, and that he doesn't have to run another half off sale to stay busy. 

Wim


 



-----Original Message-----
From: Phil Bondi <phil at philbondi.com>
To: pianotech pianotech at ptg.org
Sent: Thu, Dec 20, 2012 9:38 pm
Subject: [pianotech] Groupons


Hi all.


My girlfriend has been looking into this for her business(monthly senior newspaper). She claims you can only expect 25% of the selling price. She was thinking of using it as a loss leader. I don't know where that scenario comes into play for piano technicians.


We have used it for restaurants, and it has payed off for us. We have gone back sans Groupon. That's how it's suppose to work.
Service-based business? hmmm..



-Phil 

 
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