[pianotech] Fewer new customers

[Wally Scherer]

Hi,

Each January I review the new customers from the previous year to see how many of them I had and where they came from.

One trend I have seen is a steady drop in new customers each year. In 2011 I only had 48 new customers, in 2010 - 57, in 2009 - 69, in 2008 - 79, in 2007 - 91, in 2006 - 97.

I'm wondering if other technicians have noticed a similar trend.

I serve an area about 35 miles to the north, 30 miles to the south, and 20 miles to the west. (The ocean is about 7 miles east.) There are about 1 million people in the area. There are about 15 piano technicians serving this area - perhaps 5 are new within the years I listed above. Most are younger then I and invest in more advertising than I do.

Here's a breakdown of where the new customers come from:
Web search - 42%, Referred by other customer - 29%, Yellow Pages - 17%, Social Contacts - 4%, Unknown - 4%, Car sign - 2%, Referred by another technician - 2%.

Hope this is helpful to someone.

Wally Scherer

A FINE TUNE - Piano Tuning & Repairs
Wallace T. Scherer, piano technician, music educator
Serving professional and amateur musicians since 1979
5020 Canal Drive, Lake Worth, Florida, 33463-8014
Telephone: 561-432-4121
Web page: http://aftune.angelfire.com
------------------------------------------------
FREE TICKETS: http://aftune.angelfire.com/freetics.html