[pianotech] Tuning for listing on concert program

[Rob McCall]

Hi Paul,  

I do this for a couple of middle schools in my area.  They put my ad along with a header that says, "The piano for tonight's performance was tuned by..."

I trade them one tuning a year.  They typically only tune twice a year.  One is an ad exchange, the other is paid.  The ad in their programs is for all the concerts for the entire year. They usually have 200-300 people at each concert.

I typically receive at least 2-3 tunings from these programs every year.  Not a lot right now, but my name is getting out there on a regular basis. Some of those have become regular customers.

Mind you, this is for a public school with limited funds and a couple of uprights. A private school with a Steinway B and more attendance may be cause for a slightly different financial arrangement than mine, but I believe the concept does work.  It just may take a year before they start calling.  Someone once told me that a person has to see your name something like 3-5 times before they will choose to act on it.

Good luck!

Regards,

Rob McCall

McCall Piano Service, LLC
www.mccallpiano.com
Murrieta, CA
951-698-1875

On Oct 15, 2012, at 19:17 , David Love <davidlovepianos at comcast.net> wrote:

> Paul Mulik <paulmulik at yahoo.com> wrote:
> 
> A private school that I tune for recently built a very nice new auditorium, and bought a new Steinway B at the same time.  They have several concerts per year, which are well-attended by leading members of the community. 
> 
> I tune the concert piano several times a year (and all the other pianos at the school too), and it occurred to me that when I tune for a performance, I might want to waive the tuning fee of the concert piano in exchange for a credit in the printed program. Perhaps I could ask for something like "Piano tuning services for tonight's program were provided by Paul Mulik Piano Service" to be printed on the back of the program.  
> 
> Has anyone done anything like this, and did it result in increased business?
> 
> Paul Mulik
> Joplin, MO  
> Sent from my U.S. Cellular BlackBerry® smartphone

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