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<DIV>
<DIV>Don,</DIV>
<DIV> </DIV>
<DIV>Thanks. As you'll see, the Pianoet data was my original =
source for
this data. Data for 2003/2004 was not yet available and has still =
not been
audited. My analysis is extrapolated from their tables and =
compared with
other sources. Alas, there is no really hard source for these =
things - I
can tell you to within a half-ounce how much Campbell's Tomato Soup has =
been
sold, where, to whom, at what time of day, etc. but our industry =
has not
progressed that far nor will it ever. Why? Because the =
entire
industry spends less on advertising than the lowliest brand at =
P&G.
Such is the nature of the beast . . .</DIV></DIV></BODY></HTML>