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<DIV><FONT face=Arial size=2>Comments below ...</FONT></DIV>
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<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: =
black"><B>From:</B>
<A title=pianolover88@hotmail.com
href="mailto:pianolover88@hotmail.com">pianolover 88</A> </DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A =
title=pianotech@ptg.org
href="mailto:pianotech@ptg.org">pianotech@ptg.org</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Tuesday, June 05, 2001 =
10:08
PM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> advertising & =
stuff</DIV>
<DIV><BR></DIV>
<DIV>
<P>Hi list,</P>
<P>I just got a quote for running a "flyer insert" in the local =
pennysaver; it
would cover only 2 zones in the same city. I was SHOCKED when the rep =
told me
the price for ONE time insert: $1,080.00!!!!!!!!!! That's more than =
50k per
year, if run weekely, and I would supply the master flyer! Enough to =
make me
VOMIT! I can get a decent Yellow page ad for about $1,200 for the =
entire
YEAR!</P>
<P><FONT face=Arial size=2>What kinds of customers were you hoping =
to attract
with these pennysaver inserts? My sense is that the people who =
study the
ads, flyers, etc. are bargain hunters looking for everyday stuff or =
services
that produce visible results (carpet cleaning, driveway coating, =
etc.).
If they do locate you as a piano technician through this, what do you =
want to
bet the pianos you'd be asked to attempt to service would be
long-neglected or clinically dead on arrival? Mix that with the
bargain-hunting mentality and ... ... ... sorry, I really don't =
want to
think of the implications of this.</FONT></P>
<P>On a lighter note, If a customer failed to show up for a tuning
appointment, would you charge her mileage to make a second trip? I =
did.</P>
<P><FONT face=Arial size=2>What about the time you had scheduled =
to do this
service call? Couldn't you have been doing something =
else if
you hadn't scheduled her in the first place?</FONT></P>
<P>Terry Peterson <BR>Precision Piano Service <BR>Torrance, CA </P>
<P><FONT face=Arial size=2>How much you think your time is worth =
in these
circumstances is strictly your business. My feeling has always =
been if
someone expects you to commit a chunk of your time to their "needs" =
and you
make the effort to be there on time ready to work, then they =
ought to be
held accountable even if you end up sitting in your car listening =
to the
radio the whole time. What you are charging for is your
availability.</FONT></P>
<P><FONT face=Arial size=2>If the customer calls up within the =
next few hours
to apologize profusely for being a no-show, then I'm much more likely =
to "be
nice" to them and possibly not charge much, if anything. These =
people
have the sense that your time is worth something. Then there are =
those people who feel that the world revolves around them alone =
and the
time scheduled for them is worth nothing unless their personal =
treasure
(whether nor not this was truly a piano) was worked on at their =
convenience
.... Well, they ought to consider paying for their
conveniences.</FONT></P>
<P><FONT face=Arial size=2>Just my 2-bit thoughts</FONT></P>
<P><FONT face=Arial size=2>Z! Reinhardt RPT<BR>Ann =
Arbor MI<BR><A
=
href="mailto:diskladame@provide.net">diskladame@provide.net</A></FONT><=
/P></DIV></BLOCKQUOTE></BODY></HTML>