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<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>Hi =
Dave,
</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>GREAT =
JOB!!!
Good info!</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN
class=750161811-03062005></SPAN></FONT> </DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005></SPAN></FONT><FONT
face=Tahoma size=2><SPAN class=750161811-03062005>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>As =
technicians, we
sometimes think that the secret is the quality and quantity of
information. </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>Those =
are
important, but </SPAN></FONT><FONT face=Tahoma size=2><SPAN
class=750161811-03062005>delivery is even more
important. </SPAN></FONT><FONT face=Tahoma size=2><SPAN
class=750161811-03062005>Delivery--meaning readability, 'scanability', =
visual
content, and brevity. </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005>Delivery opens the
door to the content. </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>
<DIV><FONT face=Tahoma size=2><SPAN
class=750161811-03062005></SPAN></FONT> </DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>Which =
3 or 4 things
do you want to hammer home with the document? </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005><SPAN =
class=750161811-03062005>Ask as you edit....is it =
scannable? If
someone reads only the headlines of your paragraphs, could they get a =
glimmering
of understanding, or is it</SPAN></SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005><SPAN =
class=750161811-03062005>mandatory that they read =
everything? If so,
many people will bail out early. </SPAN></SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005><SPAN =
class=750161811-03062005>
<DIV><FONT face=Tahoma size=2><SPAN
class=750161811-03062005></SPAN></FONT> </DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>What =
to do
next? </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>Go =
back to your
original intent, and make 3-4 short statements that sum up what you wish =
to
say--the punch lines. </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>Build =
paragraphs
around the punch lines. Be brutal with your brevity. =
Starting from
3-4 basic statements, will help you discern what to edit. =
</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005>Decide exactly what
you wish to accomplish with the handout. You'll find that =
most of
your info will fit into the 3 or 4 statements upon close inspection.
</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>If =
you really find
something that won't fit, it might be a 5th topic. You've =
got all
the right info, now you have to organize it to your
advantage.</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN
class=750161811-03062005></SPAN></FONT> </DIV></SPAN></SPAN></FONT=
></DIV></SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005></SPAN></FONT>In my
earlier post on this topic, I mentioned about personalities and learning =
styles,
which can help us understand how </SPAN></FONT></DIV></DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005>different types of
people will process our information. <A
href="https://www.moypiano.com/ptg/pianotech.php/2005-April/171094.html">ht=
tp://www.ptg.org/pipermail/pianotech.php/2005-April/171094.html</A></SPAN></F=
ONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN
class=750161811-03062005> </SPAN></FONT><FONT face=Tahoma =
size=2><SPAN
class=750161811-03062005> </SPAN></FONT><FONT face=Tahoma><FONT =
size=2> <SPAN class=750161811-03062005> =
</SPAN></FONT></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005>Leaders look for
quick options.</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005>Entertainers look
at the pictures first</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005>Thinkers read every
last word. (piano techs love this, because many of us process this =
way)</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005>Peacemakers scan
for anything which might put too much pressure on them. They watch =
out for
demanding ultimatums, etc. </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005>Visual people get
lost in too much text. </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005>Auditory people may
not read much, but hopefully the </SPAN></FONT><FONT face=Tahoma
size=2><SPAN class=750161811-03062005>graphics and word pictures =
help
them. ( How you talk, helps them to open up to the document).
</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN
class=750161811-03062005>Kinesthetic people are attracted to =
emotional
things, your heart, your integrity. </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005></SPAN></FONT><FONT
face=Tahoma size=2><SPAN =
class=750161811-03062005></SPAN></FONT><FONT
face=Tahoma size=2><SPAN =
class=750161811-03062005></SPAN></FONT> </DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>How =
can you
possibly address all 7 of these things? By including as many as =
possible
within the planning of your document or presentation. =
</SPAN></FONT></DIV>
<DIV><SPAN class=750161811-03062005></SPAN><SPAN
class=750161811-03062005></SPAN><SPAN =
class=750161811-03062005></SPAN><SPAN
class=750161811-03062005></SPAN><SPAN =
class=750161811-03062005></SPAN><SPAN
class=750161811-03062005></SPAN><SPAN class=750161811-03062005><SPAN =
class=750161811-03062005><SPAN class=750161811-03062005>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>The =
trick is using
short bullet points; short phrases; headlines ...to get to the point =
quickly at
the beginning of a paragraph. </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>They =
can scan the
document, and get a feel for it quickly...which allows them to trust you =
with
more of the details, and more of the =
money!</SPAN></FONT></DIV></SPAN></DIV>
<DIV>
<DIV><FONT face=Tahoma size=2><SPAN
class=750161811-03062005></SPAN></FONT> </DIV>
<DIV><SPAN class=750161811-03062005></SPAN></SPAN></SPAN><SPAN
class=750161811-03062005><FONT face=Tahoma><FONT size=2><SPAN
class=453404001-04062005> Here is a link to my </SPAN>current =
brochure<SPAN
class=453404001-04062005> : <A
href="http://www.smithpiano.com/Smith%20Piano%20Services.pdf">http://ww=
w.smithpiano.com/Smith%20Piano%20Services.pdf</A></SPAN></FONT></FONT></S=
PAN></DIV>
<DIV><SPAN class=750161811-03062005><FONT face=Tahoma><FONT =
size=2><SPAN
class=453404001-04062005></SPAN></FONT></FONT></SPAN> </DIV></DIV>=
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>I =
wanted to have a
tool to sell from, in a variety of directions, while communicating some =
basic
ideas, using the above perspectives: </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>1. =
Regular
maintenance</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>2. =
Climate
control</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>3.
Regulation</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>4. =
Bio and
credibility and philosophy</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>5. =
Action diagram
to aid in quick explanations</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>6. =
Summary of my
service offerings</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>7. =
Service area
coverage map</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN
class=750161811-03062005></SPAN></FONT> </DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005>I included an
action diagram, because I can point to it and quickly show a customer =
one or two
things about their piano. </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>My =
bio is there to
add credibility to what I am telling them. Everything has a =
purpose.
</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005>( At the
bottom of my bio is my "business philosophy". I truly
live by it. This helps communicate my real motives to
people. )</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN
class=750161811-03062005></SPAN></FONT> </DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>The =
tool is only as
good as how you present it, or sell from it. </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>At =
the very least,
it puts basic ideas into their heads, which helps you maintain the
relationship in the future.</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>In =
effect, you are
in the position of having already informed them in advance.
</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN
class=750161811-03062005></SPAN></FONT> </DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>You =
can
use <SPAN =
class=453404001-04062005> these </SPAN>brochure<SPAN
class=453404001-04062005> s </SPAN> to get the word out =
through many
channels. </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>It =
can be mailed to
music related businesses, as is. It can be handed out after =
a
tuning. You can leave a stack at the front desk of a friendly =
church or
school. </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>It =
tells your
story, while driving home the 3 or 4 things you need to have a healthy =
customer.
</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005></SPAN></FONT><FONT
face=Tahoma size=2><SPAN =
class=750161811-03062005></SPAN></FONT> </DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>Most =
of all Dave,
I'm impressed by your willingness to 'learn in public' on the =
list. GREAT
ATTITUDE!!!</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN
class=750161811-03062005></SPAN></FONT> </DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005></SPAN></FONT><FONT
face=Tahoma size=2><SPAN class=750161811-03062005>It ain't so much =
what you
say...it's how you say it. </SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN class=750161811-03062005>Keep =
up the great
work!</SPAN></FONT></DIV>
<DIV><FONT face=Tahoma size=2><SPAN
class=750161811-03062005></SPAN></FONT> </DIV>
<DIV><FONT face=Tahoma size=2><SPAN =
class=750161811-03062005></SPAN></FONT><FONT
face=Arial size=2>Best regards,</FONT> </DIV>
<P><FONT face=Arial size=2>Brad Smith, RPT</FONT> <BR><FONT =
face=Arial
size=2>www.smithpiano.com</FONT> <BR><FONT face=Arial =
size=2> </FONT>
</P></DIV></BODY></HTML>