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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Marshall,<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I would highly recommend a good, $90 a month
add in the yellow pages. Consistently threw the years it has brought
me 30 percent of my business. If others are doing it, there must be
a reason. Always go fishing where others fish.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>As far as speed, I was at the PHTC for two
years tuning about half the time. This works out to about 100 pianos
worth of time. When I did my first piano out of school, it took a couple
of hours, but by the end of the summer I was finishing in about an hour and 15 minutes.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>William<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>PIANO BOUTIQUE</span></font><font
color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>William Benjamin</span></font><font
color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Piano Tuner Extraordinaire</span></font><font
color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><a href="http://www.pianoboutique.biz"><font
face="Times New Roman"><span style='font-family:"Times New Roman"'>www.pianoboutique.biz</span></font></a></span></font><font
color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>The tuner alone,</span></font><font
color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>preserves the tone.</span></font><font
color=navy><span style='color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=navy face="Times New Roman"><span
style='font-size:12.0pt;color:navy'> </span></font><o:p></o:p></p>
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<p class=MsoNormal><b><font size=2 face=Tahoma><span style='font-size:10.0pt;
font-family:Tahoma;font-weight:bold'>From:</span></font></b><font size=2
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>
pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] <b><span
style='font-weight:bold'>On Behalf Of </span></b>pianotune05@comcast.net<br>
<b><span style='font-weight:bold'>Sent:</span></b> Tuesday, March 07, 2006 2:14
PM<br>
<b><span style='font-weight:bold'>To:</span></b> Pianotech List<br>
<b><span style='font-weight:bold'>Subject:</span></b> RE: DIRECT MAILING</span></font><o:p></o:p></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=4 face=Arial><span style='font-size:13.5pt;
font-family:Arial'>Hi William,</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=4 face=Arial><span style='font-size:13.5pt;
font-family:Arial'>I think the yellow pages ad is $20 a month for a line
listing. Our area is pretty saturated with piano tuners, about 8 or nine
n the phone book I think, so I won't spend too much on advertising there.
I've tried other advertising mediums as well with no response. Are you
going to the convention this year? If you do, we can get together
and throw some ideas around. </span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=4 face=Arial><span style='font-size:13.5pt;
font-family:Arial'>My tuning speed is still slow. How long did it take
you to tune in the beginning? How many pianos did it take you to reach
your hour and a half mark?</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=4 face=Arial><span style='font-size:13.5pt;
font-family:Arial'>Marshall<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=4 face=Arial><span style='font-size:13.5pt;
font-family:Arial'> <o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=4 face=Arial><span style='font-size:13.5pt;
font-family:Arial'> </span></font>Original message -------------- <br>
From: "William Benjamin" <pianoboutique@comcast.net> <br>
<br>
> Marshall, <br>
> <br>
> My standard for the classified section is about one tunings worth per
month. <br>
> My tunings are $90 so my budget is about $90 per month. I run the add only
<br>
> on Sunday, once a week and that works for me. <br>
> <br>
> As far as the yellow pages, again, I spend about one tunings worth per
month <br>
> and that is about a 2 by 3 inch add. <br>
> <br>
> These are just some guidelines that I have used and what I taught at the <br>
> PHTC. <br>
> <br>
> William <br>
> <br>
> <br>
> <br>
> <br>
> PIANO BOUTIQUE <br>
> William Benjamin <br>
> Piano Tuner Extraordinaire <br>
> www.pianoboutique.biz <br>
> The tuner alone, <br>
> preserves the tone. <br>
> <br>
> -----Original Message----- <br>
> From: pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] On
Behalf <br>
&g! t; Of pianotune05 <br>
> Sent: Monday, March 06, 2006 8:40 PM <br>
> To: Pianotech List <br>
> Subject: Re: DIRECT MAILING <br>
> <br>
> Hi William <br>
> Glad to hear from you. Thanks for the idea of mailings. As for classified <br>
> ads, I am running one in a small paper around my area, but I had one that <br>
> had only 7 lines and one paper wanted $200.00. I also tried an online
paper, <br>
> <br>
> but no calls so far. I'm getting together with the yellowpags guy oh <br>
> Thursday. <br>
> <br>
> I hope you're going to the convention. We can get connected there and do <br>
> lunch. <br>
> Marshall <br>
> ----- Original Message ----- <br>
> From: "William Benjamin" <br>
<PIANOBOUTIQUE@COMCAST.NET>> To: "'Pianotech List'" <br>
<PIANOTECH@PTG.ORG>> Sent: Monday, March 06, 2006 5:37 PM <br>
> Subject: RE: DIRECT MAILING <br>
> <br>
> <br>
> > Marshall, <br>
> > <br>
> > I have found that the best time of the year ! to send letters to
churches is <br>
> > at the first of November. I make it a point to talk about how the <br>
> > holiday <br>
> > season is so musical to churches. This is just a suggestion. <br>
> > <br>
> > One good thing to do is advertise in the classified section. It is
cost <br>
> > effective if you keep it short and use a catch line like: the tuner
alone, <br>
> > preserves the tone. <br>
> > <br>
> > William <br>
> > <br>
> > <br>
> > <br>
> > <br>
> > PIANO BOUTIQUE <br>
> > William Benjamin <br>
> > Piano Tuner Extraordinaire <br>
> > www.pianoboutique.biz <br>
> > The tuner alone, <br>
> > preserves the tone. <br>
> > <br>
> > -----Original Message----- <br>
> > From: pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] On
<br>
> > Behalf <br>
> > Of pianotune05 <br>
> > Sent: Sunday, March 05, 2006 5:10 PM <br>
> > To: Pianotech List <br>
> > Subject: Re: DIRECT MAILING <br>
> > <br>
&! gt; > Hi Dave, <br>
> > Sharp looking letterhead is good. I'm glad this computer has Publisher
on <br>
> > it. The phone books works great, but once in a while a church has a
P.O. <br>
> > box and the letter comes back. I'm putting together address labels
for a <br>
> > mailing. <br>
> > Marshall <br>
> > ----- Original Message ----- <br>
> > From: "Dave Bunch" <br>
<PDTEK@MCHSI.COM>> > To: "Pianotech List" <br>
<PIANOTECH@PTG.ORG>> > Sent: Sunday, March 05, 2006 2:59 PM <br>
> > Subject: Re: DIRECT MAILING <br>
> > <br>
> > <br>
> >> Hi Marshall- <br>
> >> I wrote a letter because I wanted to give more information about
my <br>
> >> business <br>
> >> than what would fit on a card. I told them how I understood the
special <br>
> >> problems and needs of pianos in churches, such as temperature and
<br>
> >> humidity <br>
> >> problems, or the need to have t! he piano in tune with the organ.
I <br>
> >> addressed <br>
> ; >> them in care of the "Music Dept", whoever that may
be. I think most of <br>
> >> them <br>
> >> were read because it doesn't look like the mass generated junk
mail that <br>
> >> we <br>
> >> get every day. I also had a classy looking letterhead and return
address. <br>
> >> As <br>
> >> for the addresses, I just got them from the Yellow Pages. Any
church with <br>
> >> a <br>
> >> phone will be there. <br>
> >> <br>
> >> Dave Bunch <br>
> >> ----- Original Message ----- <br>
> >> From: "pianotune05" <br>
<PIANOTUNE05@COMCAST.NET>> >> To: "Pianotech List" <br>
<PIANOTECH@PTG.ORG>> >> Sent: Sunday, March 05, 2006 12:08 PM <br>
> >> Subject: Re: DIRECT MAILING <br>
> >> <br>
> >> <br>
> >>> Hi Dave, <br>
> >>> Do you think a church would be more apt to read a letter or
post card <br>
> >>> now <br>
&g! t; >>> a <br>
> >>> days? Does the color of post card have anything to do with
the <br>
> >>> response? <br>
> >>> Where did you get your addresses? I use either google as Dean
May <br>
> >>> suggested <br>
> >>> or netministries.org. The have a section that has a
denomination list <br>
> >>> which <br>
> >>> one can go into a denominations website. I used to do this
when I maile <br>
> >>> d <br>
> >>> out post cards to promote a disability speaking ministry. <br>
> >>> Marshall <br>
> >>> ----- Original Message ----- <br>
> >>> From: "Dave Bunch" <br>
<PDTEK@MCHSI.COM>> >>> To: "Pianotech List" <br>
<PIANOTECH@PTG.ORG>> >>> Sent: Saturday, March 04, 2006 7:01 PM <br>
> >>> Subject: Re: DIRECT MAILING <br>
> >>> <br>
> >>> <br>
> >>>> Hello- When I first started out ! 20 years ago and was
looking for ways <br>
> >>>> to <br>
> >>>> drum up business, I made up a promotional letter and sent
it to every <br>
> >>>> church <br>
> >>>> in a 30 mile radius. I found the response rate was about
2%. Not much, <br>
> >>>> but <br>
> >>>> you have to remember that most places already have a
tuner and those <br>
> >>>> that <br>
> >>>> don't usually like a direct referral from someone that
they trust. <br>
> >>>> <br>
> >>>> That 2% was a foot in the door, however, and the good
work I did <br>
> >>>> allowed <br>
> >>>> me <br>
> >>>> to keep the accounts and the word spread to other
churches and private <br>
> >>>> owners. Probably the biggest break was when the local
piano teacher of <br>
> >>>> great <br>
> >>>> influence on the music community decided to try out this
"upstart". <br>
> >>! >> When <br>
> >>>> she <br>
> >>>> was happy with my work, that opened the floodgate to the
other teachers <br>
> >>>> in <br>
> >>>> the area and their students. It all has to start
somewhere. <br>
> >>>> <br>
> >>>> Dave Bunch <br>
> >>>> <br>
> >>>> ----- Original Message ----- <br>
> >>>> From: "pianotune05" <br>
<PIANOTUNE05@COMCAST.NET>> >>>> To: "Pianotech List" <br>
<PIANOTECH@PTG.ORG>> >>>> Sent: Saturday, March 04, 2006 11:17
AM <br>
> >>>> Subject: DIRECT MAILING <br>
> >>>> <br>
> >>>> <br>
> >>>>> HI Everyone, <br>
> >>>>> I while back, someone mentioned to me, Tom from IN, I
think. I <br>
> >>>>> apologize <br>
> >>>>> if <br>
> >>>>> I cannot remember, mentioned sending out po! st cards
about our service <br>
> >>>>> as <br>
> & gt;>>>> piano techs. What was your respone rate per 500
1000 etc. cards? <br>
> >>>>> Marshall <br>
> >>>>> <br>
> >>>>> ----- Original Message ----- <br>
> >>>>> From: "Ric Brekne" <br>
<RICBREK@BROADPARK.NO>> >>>>> To: <br>
<PIANOTECH@PTG.ORG>> >>>>> Sent: Saturday, March 04, 2006
10:45 AM <br>
> >>>>> Subject: Whats up ? <br>
> >>>>> <br>
> >>>>> <br>
> >>>>>> Hi Terry <br>
> >>>>>> <br>
> >>>>>> I was wondering if you had come up with anything
for me as to how <br>
> >>>>>> much <br>
> >>>>>> the kind of board we have talked about would
cost. I really do need <br>
> >>>>>> to <br>
> >>>>>> get this project rolling so if you have the time
to put some numbers <br>
> >&! gt;>>>> together I'd appreciate it. <br>
> >>>>>> <br>
> >>>>>> Cheers <br>
> >>>>>> RicB <br>
> >>>>>> _______________________________________________ <br>
> >>>>>> Pianotech list info:
https://www.moypiano.com/resources/#archives <br>
> >>>>> <br>
> >>>>> _______________________________________________ <br>
> >>>>> Pianotech list info:
https://www.moypiano.com/resources/#archives <br>
> >>>>> <br>
> >>>>> <br>
> >>>>> -- <br>
> >>>>> No virus found in this incoming message. <br>
> >>>>> Checked by AVG Free Edition. <br>
> >>>>> Version: 7.1.375 / Virus Database: 268.1.2/274 -
Release Date: <br>
> >>>>> 3/3/2006 <br>
> >>>>> <br>
> >>>>> <br>
> >>>&g! t; <br>
> >>>> _________________________________________ ______ <br>
> >>>> Pianotech list info:
https://www.moypiano.com/resources/#archives <br>
> >>> <br>
> >>> _______________________________________________ <br>
> >>> Pianotech list info: https://www.moypiano.com/resources/#archives
<br>
> >>> <br>
> >>> <br>
> >>> -- <br>
> >>> No virus found in this incoming message. <br>
> >>> Checked by AVG Free Edition. <br>
> >>> Version: 7.1.375 / Virus Database: 268.1.2/274 - Release
Date: 3/3/2006 <br>
> >>> <br>
> >>> <br>
> >> <br>
> >> _______________________________________________ <br>
> >> Pianotech list info:
https://www.moypiano.com/resources/#archives <br>
> > <br>
> > _______________________________________________ <br>
> > Pianotech list info: https://www.moypiano.com/resources/#archives <br>
> > <br>
> > <br>
> > ___________________! ____________________________ <br>
> > Pianotech list info: https://www.moypiano.com/resources/#archives <br>
> <br>
> _______________________________________________ <br>
> Pianotech list info: https://www.moypiano.com/resources/#archives <br>
> <br>
> <br>
> _______________________________________________ <br>
> Pianotech list info: https://www.moypiano.com/resources/#archives <o:p></o:p></p>
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