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<DIV><FONT face=Arial size=4>Hi William,</FONT></DIV>
<DIV><FONT face=Arial size=4>I don't know about a $90 ad, but I'm going to
definitly put a listing where everyone else is. My only worry is that I'll be
overlooked, but I don't have the budget now, 7month old, wife, struggling
finances you know how it goes. Anyway, so I gather it will take me up to
100 pianos to get my speed down? I'm about 1/5 the way there. I'm doing my 20th
piano on Friday. So far customers are happy. </FONT></DIV>
<DIV><FONT face=Arial size=4>Marshall</FONT></DIV>
<BLOCKQUOTE
style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B>
<A title=pianoboutique@comcast.net
href="mailto:pianoboutique@comcast.net">William Benjamin</A> </DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A title=pianotech@ptg.org
href="mailto:pianotech@ptg.org">'Pianotech List'</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Wednesday, March 08, 2006 10:42
AM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> RE: DIRECT MAILING</DIV>
<DIV><BR></DIV>
<DIV class=Section1>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">Marshall,<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">I would highly
recommend a good, $90 a month add in the yellow pages.
Consistently threw the years it has brought me 30 percent of my
business. If others are doing it, there must be a reason.
Always go fishing where others fish.<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">As far as speed, I
was at the PHTC for two years tuning about half the time. This
works out to about 100 pianos worth of time. When I did my first
piano out of school, it took a couple of hours, but by the end of the summer I
was finishing in about an hour and 15 minutes.<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">William<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<DIV>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">PIANO
BOUTIQUE</SPAN></FONT><FONT color=navy><SPAN
style="COLOR: navy"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">William
Benjamin</SPAN></FONT><FONT color=navy><SPAN
style="COLOR: navy"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">Piano Tuner
Extraordinaire</SPAN></FONT><FONT color=navy><SPAN
style="COLOR: navy"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><A
href="http://www.pianoboutique.biz"><FONT face="Times New Roman"><SPAN
style="FONT-FAMILY: 'Times New Roman'">www.pianoboutique.biz</SPAN></FONT></A></SPAN></FONT><FONT
color=navy><SPAN style="COLOR: navy"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">The tuner
alone,</SPAN></FONT><FONT color=navy><SPAN
style="COLOR: navy"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">preserves the
tone.</SPAN></FONT><FONT color=navy><SPAN
style="COLOR: navy"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" color=navy size=3><SPAN
style="FONT-SIZE: 12pt; COLOR: navy"> </SPAN></FONT><o:p></o:p></P></DIV>
<DIV>
<DIV class=MsoNormal style="TEXT-ALIGN: center" align=center><FONT
face="Times New Roman" size=3><SPAN style="FONT-SIZE: 12pt">
<HR tabIndex=-1 align=center width="100%" SIZE=2>
</SPAN></FONT></DIV>
<P class=MsoNormal><B><FONT face=Tahoma size=2><SPAN
style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: Tahoma">From:</SPAN></FONT></B><FONT
face=Tahoma size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Tahoma">
pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] <B><SPAN
style="FONT-WEIGHT: bold">On Behalf Of
</SPAN></B>pianotune05@comcast.net<BR><B><SPAN
style="FONT-WEIGHT: bold">Sent:</SPAN></B> Tuesday, March 07, 2006 2:14
PM<BR><B><SPAN style="FONT-WEIGHT: bold">To:</SPAN></B> Pianotech
List<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B> RE: DIRECT
MAILING</SPAN></FONT><o:p></o:p></P></DIV>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"><o:p> </o:p></SPAN></FONT></P>
<DIV>
<P class=MsoNormal><FONT face=Arial size=4><SPAN
style="FONT-SIZE: 13.5pt; FONT-FAMILY: Arial">Hi
William,</SPAN></FONT><o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal><FONT face=Arial size=4><SPAN
style="FONT-SIZE: 13.5pt; FONT-FAMILY: Arial">I think the yellow pages ad is
$20 a month for a line listing. Our area is pretty saturated with piano
tuners, about 8 or nine n the phone book I think, so I won't spend too much on
advertising there. I've tried other advertising mediums as well with no
response. Are you going to the convention this year? If you
do, we can get together and throw some ideas around.
</SPAN></FONT><o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"> <o:p></o:p></SPAN></FONT></P></DIV>
<DIV>
<P class=MsoNormal><FONT face=Arial size=4><SPAN
style="FONT-SIZE: 13.5pt; FONT-FAMILY: Arial">My tuning speed is still
slow. How long did it take you to tune in the beginning? How many
pianos did it take you to reach your hour and a half
mark?</SPAN></FONT><o:p></o:p></P></DIV>
<DIV>
<P class=MsoNormal><FONT face=Arial size=4><SPAN
style="FONT-SIZE: 13.5pt; FONT-FAMILY: Arial">Marshall<o:p></o:p></SPAN></FONT></P></DIV>
<DIV>
<P class=MsoNormal><FONT face=Arial size=4><SPAN
style="FONT-SIZE: 13.5pt; FONT-FAMILY: Arial"> <o:p></o:p></SPAN></FONT></P></DIV>
<DIV>
<P class=MsoNormal><FONT face=Arial size=4><SPAN
style="FONT-SIZE: 13.5pt; FONT-FAMILY: Arial"> </SPAN></FONT>Original
message -------------- <BR>From: "William Benjamin"
<pianoboutique@comcast.net> <BR><BR>> Marshall, <BR>> <BR>> My
standard for the classified section is about one tunings worth per month.
<BR>> My tunings are $90 so my budget is about $90 per month. I run the add
only <BR>> on Sunday, once a week and that works for me. <BR>> <BR>>
As far as the yellow pages, again, I spend about one tunings worth per month
<BR>> and that is about a 2 by 3 inch add. <BR>> <BR>> These are just
some guidelines that I have used and what I taught at the <BR>> PHTC.
<BR>> <BR>> William <BR>> <BR>> <BR>> <BR>> <BR>> PIANO
BOUTIQUE <BR>> William Benjamin <BR>> Piano Tuner Extraordinaire
<BR>> www.pianoboutique.biz <BR>> The tuner alone, <BR>> preserves
the tone. <BR>> <BR>> -----Original Message----- <BR>> From:
pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] On Behalf
<BR>&g! t; Of pianotune05 <BR>> Sent: Monday, March 06, 2006 8:40 PM
<BR>> To: Pianotech List <BR>> Subject: Re: DIRECT MAILING <BR>>
<BR>> Hi William <BR>> Glad to hear from you. Thanks for the idea of
mailings. As for classified <BR>> ads, I am running one in a small paper
around my area, but I had one that <BR>> had only 7 lines and one paper
wanted $200.00. I also tried an online paper, <BR>> <BR>> but no calls
so far. I'm getting together with the yellowpags guy oh <BR>> Thursday.
<BR>> <BR>> I hope you're going to the convention. We can get connected
there and do <BR>> lunch. <BR>> Marshall <BR>> ----- Original Message
----- <BR>> From: "William Benjamin" <BR><PIANOBOUTIQUE@COMCAST.NET>>
To: "'Pianotech List'" <BR><PIANOTECH@PTG.ORG>> Sent: Monday, March 06,
2006 5:37 PM <BR>> Subject: RE: DIRECT MAILING <BR>> <BR>> <BR>>
> Marshall, <BR>> > <BR>> > I have found that the best time of
the year ! to send letters to churches is <BR>> > at the first of
November. I make it a point to talk about how the <BR>> > holiday
<BR>> > season is so musical to churches. This is just a suggestion.
<BR>> > <BR>> > One good thing to do is advertise in the
classified section. It is cost <BR>> > effective if you keep it short
and use a catch line like: the tuner alone, <BR>> > preserves the tone.
<BR>> > <BR>> > William <BR>> > <BR>> > <BR>> >
<BR>> > <BR>> > PIANO BOUTIQUE <BR>> > William Benjamin
<BR>> > Piano Tuner Extraordinaire <BR>> > www.pianoboutique.biz
<BR>> > The tuner alone, <BR>> > preserves the tone. <BR>> >
<BR>> > -----Original Message----- <BR>> > From:
pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] On <BR>> >
Behalf <BR>> > Of pianotune05 <BR>> > Sent: Sunday, March 05, 2006
5:10 PM <BR>> > To: Pianotech List <BR>> > Subject: Re: DIRECT
MAILING <BR>> > <BR>&! gt; > Hi Dave, <BR>> > Sharp looking
letterhead is good. I'm glad this computer has Publisher on <BR>> > it.
The phone books works great, but once in a while a church has a P.O. <BR>>
> box and the letter comes back. I'm putting together address labels for a
<BR>> > mailing. <BR>> > Marshall <BR>> > ----- Original
Message ----- <BR>> > From: "Dave Bunch" <BR><PDTEK@MCHSI.COM>> >
To: "Pianotech List" <BR><PIANOTECH@PTG.ORG>> > Sent: Sunday, March 05,
2006 2:59 PM <BR>> > Subject: Re: DIRECT MAILING <BR>> > <BR>>
> <BR>> >> Hi Marshall- <BR>> >> I wrote a letter because
I wanted to give more information about my <BR>> >> business <BR>>
>> than what would fit on a card. I told them how I understood the
special <BR>> >> problems and needs of pianos in churches, such as
temperature and <BR>> >> humidity <BR>> >> problems, or the
need to have t! he piano in tune with the organ. I <BR>> >> addressed
<BR>> ; >> them in care of the "Music Dept", whoever that may be. I
think most of <BR>> >> them <BR>> >> were read because it
doesn't look like the mass generated junk mail that <BR>> >> we
<BR>> >> get every day. I also had a classy looking letterhead and
return address. <BR>> >> As <BR>> >> for the addresses, I
just got them from the Yellow Pages. Any church with <BR>> >> a
<BR>> >> phone will be there. <BR>> >> <BR>> >>
Dave Bunch <BR>> >> ----- Original Message ----- <BR>> >>
From: "pianotune05" <BR><PIANOTUNE05@COMCAST.NET>> >> To: "Pianotech
List" <BR><PIANOTECH@PTG.ORG>> >> Sent: Sunday, March 05, 2006 12:08
PM <BR>> >> Subject: Re: DIRECT MAILING <BR>> >> <BR>>
>> <BR>> >>> Hi Dave, <BR>> >>> Do you think a
church would be more apt to read a letter or post card <BR>> >>>
now <BR>&g! t; >>> a <BR>> >>> days? Does the color
of post card have anything to do with the <BR>> >>> response?
<BR>> >>> Where did you get your addresses? I use either google as
Dean May <BR>> >>> suggested <BR>> >>> or
netministries.org. The have a section that has a denomination list <BR>>
>>> which <BR>> >>> one can go into a denominations
website. I used to do this when I maile <BR>> >>> d <BR>>
>>> out post cards to promote a disability speaking ministry.
<BR>> >>> Marshall <BR>> >>> ----- Original Message
----- <BR>> >>> From: "Dave Bunch" <BR><PDTEK@MCHSI.COM>>
>>> To: "Pianotech List" <BR><PIANOTECH@PTG.ORG>> >>>
Sent: Saturday, March 04, 2006 7:01 PM <BR>> >>> Subject: Re:
DIRECT MAILING <BR>> >>> <BR>> >>> <BR>>
>>>> Hello- When I first started out ! 20 years ago and was
looking for ways <BR>> >>>> to <BR>> >>>> drum
up business, I made up a promotional letter and sent it to every <BR>>
>>>> church <BR>> >>>> in a 30 mile radius. I found
the response rate was about 2%. Not much, <BR>> >>>> but
<BR>> >>>> you have to remember that most places already have a
tuner and those <BR>> >>>> that <BR>> >>>> don't
usually like a direct referral from someone that they trust. <BR>>
>>>> <BR>> >>>> That 2% was a foot in the door,
however, and the good work I did <BR>> >>>> allowed <BR>>
>>>> me <BR>> >>>> to keep the accounts and the
word spread to other churches and private <BR>> >>>> owners.
Probably the biggest break was when the local piano teacher of <BR>>
>>>> great <BR>> >>>> influence on the music
community decided to try out this "upstart". <BR>> >>! >> When
<BR>> >>>> she <BR>> >>>> was happy with my
work, that opened the floodgate to the other teachers <BR>>
>>>> in <BR>> >>>> the area and their students. It
all has to start somewhere. <BR>> >>>> <BR>>
>>>> Dave Bunch <BR>> >>>> <BR>>
>>>> ----- Original Message ----- <BR>> >>>> From:
"pianotune05" <BR><PIANOTUNE05@COMCAST.NET>> >>>> To:
"Pianotech List" <BR><PIANOTECH@PTG.ORG>> >>>> Sent: Saturday,
March 04, 2006 11:17 AM <BR>> >>>> Subject: DIRECT MAILING
<BR>> >>>> <BR>> >>>> <BR>>
>>>>> HI Everyone, <BR>> >>>>> I while back,
someone mentioned to me, Tom from IN, I think. I <BR>> >>>>>
apologize <BR>> >>>>> if <BR>> >>>>> I
cannot remember, mentioned sending out po! st cards about our service <BR>>
>>>>> as <BR>> & gt;>>>> piano techs. What
was your respone rate per 500 1000 etc. cards? <BR>> >>>>>
Marshall <BR>> >>>>> <BR>> >>>>> -----
Original Message ----- <BR>> >>>>> From: "Ric Brekne"
<BR><RICBREK@BROADPARK.NO>> >>>>> To:
<BR><PIANOTECH@PTG.ORG>> >>>>> Sent: Saturday, March 04,
2006 10:45 AM <BR>> >>>>> Subject: Whats up ? <BR>>
>>>>> <BR>> >>>>> <BR>>
>>>>>> Hi Terry <BR>> >>>>>> <BR>>
>>>>>> I was wondering if you had come up with anything for
me as to how <BR>> >>>>>> much <BR>>
>>>>>> the kind of board we have talked about would cost. I
really do need <BR>> >>>>>> to <BR>>
>>>>>> get this project rolling so if you have the time to
put some numbers <BR>> >&! gt;>>>> together I'd
appreciate it. <BR>> >>>>>> <BR>>
>>>>>> Cheers <BR>> >>>>>> RicB
<BR>> >>>>>>
_______________________________________________ <BR>>
>>>>>> Pianotech list info:
https://www.moypiano.com/resources/#archives <BR>> >>>>>
<BR>> >>>>> _______________________________________________
<BR>> >>>>> Pianotech list info:
https://www.moypiano.com/resources/#archives <BR>> >>>>>
<BR>> >>>>> <BR>> >>>>> -- <BR>>
>>>>> No virus found in this incoming message. <BR>>
>>>>> Checked by AVG Free Edition. <BR>>
>>>>> Version: 7.1.375 / Virus Database: 268.1.2/274 - Release
Date: <BR>> >>>>> 3/3/2006 <BR>> >>>>>
<BR>> >>>>> <BR>> >>>&g! t; <BR>>
>>>> _________________________________________ ______ <BR>>
>>>> Pianotech list info:
https://www.moypiano.com/resources/#archives <BR>> >>> <BR>>
>>> _______________________________________________ <BR>>
>>> Pianotech list info:
https://www.moypiano.com/resources/#archives <BR>> >>> <BR>>
>>> <BR>> >>> -- <BR>> >>> No virus found in
this incoming message. <BR>> >>> Checked by AVG Free Edition.
<BR>> >>> Version: 7.1.375 / Virus Database: 268.1.2/274 - Release
Date: 3/3/2006 <BR>> >>> <BR>> >>> <BR>> >>
<BR>> >> _______________________________________________ <BR>>
>> Pianotech list info: https://www.moypiano.com/resources/#archives
<BR>> > <BR>> > _______________________________________________
<BR>> > Pianotech list info:
https://www.moypiano.com/resources/#archives <BR>> > <BR>> >
<BR>> > ___________________! ____________________________ <BR>> >
Pianotech list info: https://www.moypiano.com/resources/#archives <BR>>
<BR>> _______________________________________________ <BR>> Pianotech
list info: https://www.moypiano.com/resources/#archives <BR>> <BR>>
<BR>> _______________________________________________ <BR>> Pianotech
list info: https://www.moypiano.com/resources/#archives
<o:p></o:p></P></DIV></DIV>
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