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<DIV>List</DIV>
<DIV> </DIV>
<DIV>I am about to clean house. I have about 100 clients that I haven't
heard from in 3 years or longer. (I stop sending reminder cards out after
two years go by.) Some of them are one-time clients; they probably didn't
like me and have found someone else. Others perhaps sold their pianos, or
their children stopped taking lessons so they ceased keeping the piano in
tune. </DIV>
<DIV> </DIV>
<DIV>I'd like to either bring these people back into the fold or delete them
from my files.</DIV>
<DIV> </DIV>
<DIV>I plan to send them all a letter, explaining that I was trying to
update my 'active customer files' and am writing them because I noticed that
their piano hadn't been tuned since --/--/--. I'd make mention of the fact
that pianos should be tuned periodically whether they are being played or
not. Then I'd say I would be calling them in a week or so to see if they
would like to get the piano tuned again and hopefully resume a regular
maintenance schedule for the instrument.</DIV>
<DIV> </DIV>
<DIV>Has anyone on the list ever done this and did you recover any of these
'lost' clients? Any advice on the content of the letter?
</DIV>
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<DIV>I would then delete anyone who was no longer interested in my services and
clean up my client file to include only 'active' piano-owners.</DIV>
<DIV> </DIV>
<DIV>Or would I be better off just leaving everyone where they are so that when
I sell the business in 20 years, my client list is humongously long?</DIV>
<DIV> </DIV>
<DIV>Tom Sivak</DIV>
<DIV>Chicago</DIV>
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