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<p class=MsoNormal><font size=2 color=navy face=Arial id="role_document"><span
style='font-size:10.0pt;font-family:Arial;color:navy'>Hi Tom,</span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I wouldn’t clean out those contacts,
they were too expensive to get in the first place. I’ve had lots of
people finally get around to calling me back after 5-10 years of not having
their piano tuned. So what does that cost? Maybe $5 worth of mailings to get a
tuning fee. Not a bad return. </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>You might consider moving them to an
inactive file and only send out reminders to them once a year instead of twice
a year. </span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
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<p class=MsoAutoSig><b><font size=6 color=navy face="Bradley Hand ITC"><span
style='font-size:22.0pt;font-family:"Bradley Hand ITC";color:navy;font-weight:
bold'>Dean</span></font></b></p>
<p class=MsoAutoSig><font size=3 color=navy face="Times New Roman"><span
style='font-size:12.0pt;color:navy'>Dean
May
cell 812.239.3359</span></font></p>
<p class=MsoAutoSig><font size=3 color=navy face="Times New Roman"><span
style='font-size:12.0pt;color:navy'>PianoRebuilders.com
812.235.5272</span></font></p>
<p class=MsoAutoSig><font size=3 color=navy face="Times New Roman"><span
style='font-size:12.0pt;color:navy'>Terre Haute IN 47802</span></font></p>
</div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> </span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=2 face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma'>-----Original Message-----<br>
<b><span style='font-weight:bold'>From:</span></b> pianotech-bounces@ptg.org
[mailto:pianotech-bounces@ptg.org] <b><span style='font-weight:bold'>On Behalf
Of </span></b>Tvak@aol.com<br>
<b><span style='font-weight:bold'>Sent:</span></b> Tuesday, March 14, 2006 4:42
PM<br>
<b><span style='font-weight:bold'>To:</span></b> pianotech@ptg.org;
Boovak@aol.com<br>
<b><span style='font-weight:bold'>Subject:</span></b> updating client list</span></font></p>
<p class=MsoNormal style='margin-left:.5in'><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'> </span></font></p>
<div>
<p class=MsoNormal style='margin-left:.5in'><font size=2 color=black
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'>List</span></font></p>
</div>
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face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'> </span></font></p>
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<p class=MsoNormal style='margin-left:.5in'><font size=2 color=black
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'>I am
about to clean house. I have about 100 clients that I haven't heard from
in 3 years or longer. (I stop sending reminder cards out after two years
go by.) Some of them are one-time clients; they probably didn't like me
and have found someone else. Others perhaps sold their pianos, or
their children stopped taking lessons so they ceased keeping the piano in
tune. </span></font></p>
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face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'> </span></font></p>
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<p class=MsoNormal style='margin-left:.5in'><font size=2 color=black
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'>I'd
like to either bring these people back into the fold or delete them from my
files.</span></font></p>
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face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'> </span></font></p>
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<p class=MsoNormal style='margin-left:.5in'><font size=2 color=black
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'>I
plan to send them all a letter, explaining that I was trying to update my
'active customer files' and am writing them because I noticed that their piano
hadn't been tuned since --/--/--. I'd make mention of the fact that
pianos should be tuned periodically whether they are being played or not.
Then I'd say I would be calling them in a week or so to see if they would like
to get the piano tuned again and hopefully resume a regular maintenance
schedule for the instrument.</span></font></p>
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<p class=MsoNormal style='margin-left:.5in'><font size=2 color=black
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'> </span></font></p>
</div>
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<p class=MsoNormal style='margin-left:.5in'><font size=2 color=black
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'>Has
anyone on the list ever done this and did you recover any of these 'lost'
clients? Any advice on the content of the letter? </span></font></p>
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<p class=MsoNormal style='margin-left:.5in'><font size=2 color=black
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'> </span></font></p>
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<p class=MsoNormal style='margin-left:.5in'><font size=2 color=black
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'>I would
then delete anyone who was no longer interested in my services and clean up my
client file to include only 'active' piano-owners.</span></font></p>
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<p class=MsoNormal style='margin-left:.5in'><font size=2 color=black
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'> </span></font></p>
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<p class=MsoNormal style='margin-left:.5in'><font size=2 color=black
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'>Or
would I be better off just leaving everyone where they are so that when I sell
the business in 20 years, my client list is humongously long?</span></font></p>
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face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'> </span></font></p>
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<p class=MsoNormal style='margin-left:.5in'><font size=2 color=black
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'>Tom
Sivak</span></font></p>
</div>
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<p class=MsoNormal style='margin-left:.5in'><font size=2 color=black
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'>Chicago</span></font></p>
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face=Arial><span style='font-size:10.0pt;font-family:Arial;color:black'> </span></font></p>
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