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<DIV><STRONG><FONT face=Arial>You can have as many yellow pages, as you are
willing to pay for. Under as many different names as you
like.</FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Arial></FONT></STRONG> </DIV>
<DIV><STRONG><FONT face=Arial>The yellow pages do not even care if you are
qualified, they let you advertise anyway.</FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Arial></FONT></STRONG> </DIV>
<DIV><STRONG><FONT face=Arial>A lot of people realize this, and take the yellow
pages with a grain of salt.</FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Arial></FONT></STRONG> </DIV>
<DIV><STRONG><FONT face=Arial>The best advertising is word of
mouth.</FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Arial> </FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Arial>The problem is in getting the initial customers to
give this word of mouth endorsement.</FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Arial></FONT></STRONG> </DIV>
<DIV><STRONG><FONT face=Arial>Dealers, music teachers, schools and churches are
good places to start.</FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Arial></FONT></STRONG> </DIV>
<DIV><STRONG><FONT face=Arial>I am lucky that I have not had to advertise for
years. </FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Arial></FONT></STRONG> </DIV>
<DIV><STRONG><FONT face=Arial>I have never called anyone to say, time for a
piano tuning. The calls have always arrived in time to pay my
bills.</FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Arial> </FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Arial>As I say, I consider myself very
lucky.</FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Arial></FONT></STRONG> </DIV>
<DIV><STRONG><FONT face=Arial>Getting ready for Rochester, hope to see you all
there.</FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Arial></FONT></STRONG> </DIV>
<DIV>John M. Ross<BR>Windsor, Nova Scotia, Canada.<BR><A
href="mailto:jrpiano@win.eastlink.ca">jrpiano@win.eastlink.ca</A></DIV>
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<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B>
<A title=pianotune05@comcast.net
href="mailto:pianotune05@comcast.net">pianotune05@comcast.net</A> </DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A title=deanmay@pianorebuilders.com
href="mailto:deanmay@pianorebuilders.com">deanmay@pianorebuilders.com</A> ; <A
title=pianotech@ptg.org href="mailto:pianotech@ptg.org">Pianotech List</A>
</DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Monday, May 29, 2006 9:34 AM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> RE: yellow pages ad/James</DIV>
<DIV><BR></DIV>
<DIV><FONT face="Arial, Helvetica, sans-serif">I'm curious. in our phone
book, there's a tech. who has two listings. He lists one under his first
name first then last name first. What's the purpose in this? Do
you yellow pages allow this? Also, how did the other guys in my
community get sooo fortunate that they didn't have to advertise in the
yellow pages? </FONT></DIV>
<DIV><FONT face=Arial>Marshall</FONT></DIV>
<DIV> </DIV>
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style="PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #1010ff 2px solid">--------------
Original message -------------- <BR>From: "Dean May" <<A
href="mailto:deanmay@pianorebuilders.com">deanmay@pianorebuilders.com</A>>
<BR>
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<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">But wouldn’t the
overall taxes paid be the same? </SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"></SPAN></FONT> </P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">An easy way to
reduce your family’s overall tax load is to pay your children. I am pretty
sure this is true, though most tax professionals I’ve talked to are only
vaguely familiar with it and no one could actually tell me the mechanics of
how to do it. If you pay your children you do not have to pay FICA taxes on
their salaries. That will reduce your total family’s tax burden by 15% of
whatever you pay them.</SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"></SPAN></FONT> </P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">I a talking about
sole proprietorships, which most of us probably are. There are other
strategies for corporations. </SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"></SPAN></FONT> </P>
<DIV>
<P class=MsoAutoSig><B><FONT face="Bradley Hand ITC" color=navy size=6><SPAN
style="FONT-WEIGHT: bold; FONT-SIZE: 22pt; COLOR: navy; FONT-FAMILY: 'Bradley Hand ITC'">Dean</SPAN></FONT></B></P>
<P class=MsoAutoSig><FONT face="Times New Roman" color=navy size=3><SPAN
style="FONT-SIZE: 12pt; COLOR: navy">Dean
May
cell 812.239.3359</SPAN></FONT></P>
<P class=MsoAutoSig><FONT face="Times New Roman" color=navy size=3><SPAN
style="FONT-SIZE: 12pt; COLOR: navy">PianoRebuilders.com
812.235.5272</SPAN></FONT></P>
<P class=MsoAutoSig><FONT face="Times New Roman" color=navy size=3><SPAN
style="FONT-SIZE: 12pt; COLOR: navy">Terre Haute IN
47802</SPAN></FONT></P></DIV>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"></SPAN></FONT> </P>
<P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Tahoma size=2><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Tahoma">-----Original
Message-----<BR><B><SPAN style="FONT-WEIGHT: bold">From:</SPAN></B>
pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] <B><SPAN
style="FONT-WEIGHT: bold">On Behalf Of </SPAN></B>Arlin Hall<BR><B><SPAN
style="FONT-WEIGHT: bold">Sent:</SPAN></B> Sunday, May 28, 2006 10:53
PM<BR><B><SPAN style="FONT-WEIGHT: bold">To:</SPAN></B> Pianotech
List<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B> RE: yellow
pages ad/James</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face="Times New Roman"
size=3><SPAN style="FONT-SIZE: 12pt"></SPAN></FONT> </P>
<DIV>
<P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Arial color=blue
size=2><SPAN style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">If you
officially paid your wife's time, documented the hours, deducted and paid
payroll taxes, etc, what you paid her would be deductible as a business
expense. Therefore, the income tax that you pay on your business would
be less. You don't even have to be a corporation to do
this.</SPAN></FONT></P></DIV>
<DIV>
<P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face="Times New Roman"
size=3><SPAN style="FONT-SIZE: 12pt"></SPAN></FONT> </P></DIV>
<DIV>
<P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Arial color=blue
size=2><SPAN style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">Arlin
Hall, CPA (really)</SPAN></FONT></P></DIV>
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<P class=MsoNormal
style="MARGIN-BOTTOM: 12pt; MARGIN-LEFT: 0.5in; MARGIN-RIGHT: 0in"><FONT
face=Tahoma size=2><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Tahoma">-----Original
Message-----<BR><B><SPAN style="FONT-WEIGHT: bold">From:</SPAN></B> Tom
Sivak [mailto:tvaktvak@sbcglobal.net]<BR><B><SPAN
style="FONT-WEIGHT: bold">Sent:</SPAN></B> Sunday, May 28, 2006 5:36
PM<BR><B><SPAN style="FONT-WEIGHT: bold">To:</SPAN></B> Pianotech
List<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B> Re: yellow
pages ad/James</SPAN></FONT></P>
<DIV>
<P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face="Times New Roman"
size=3><SPAN style="FONT-SIZE: 12pt">Yeah, I got that. Since I don't
have a 'payroll', I'm not sure exactly what would be different than it is
right now. We file jointly, on the total of our two incomes.
Now, if she has no income, she would become my dependant, which would be a
tax advantage in itself, so I'm not sure if somehow declaring her an
'employee' would be any better. <BR><BR>But it's an interesting
topic for my tax guy, I guess.</SPAN></FONT></P></DIV>
<DIV>
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size=3><SPAN style="FONT-SIZE: 12pt"></SPAN></FONT> </P></DIV>
<DIV>
<P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face="Times New Roman"
size=3><SPAN style="FONT-SIZE: 12pt">Tom <BR><BR><B><I><SPAN
style="FONT-WEIGHT: bold; FONT-STYLE: italic">Pianoman
<pianoman@accessus.net></SPAN></I></B>
wrote:</SPAN></FONT></P></DIV>
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<P class=MsoNormal
style="MARGIN-BOTTOM: 12pt; MARGIN-LEFT: 0.5in; MARGIN-RIGHT: 0in"><FONT
face="Times New Roman" size=3><SPAN style="FONT-SIZE: 12pt">I meant your
wife would become an employee on the payroll reducing your <BR>taxable
income.<BR>James Grebe Piano Tuning & Repair Member of
M.P.T.<BR>R.P.T. of the P.T.G. for over 30 years. "Member of the Year"
in 1989<BR>Creator of Handsome Hardwood Caster Cups, Piano Benches,
Writing <BR>Instruments,Table Timepieces<BR>(314) 845-8282 1526
Raspberry Lane Arnold, MO 63010<BR>Researcher of St. Louis Theatre
History<BR>BECOME WHAT YOU BELIEVE!<BR>pianoman@accessus.net<BR>-----
Original Message ----- <BR>From: "Tom Sivak"
<BR><TVAKTVAK@SBCGLOBAL.NET>To: "Pianotech List"
<BR><PIANOTECH@PTG.ORG>Sent: Friday, May 26, 2006 7:44 AM<BR>Subject:
Re: yellow pages ad/James<BR><BR><BR>> James,<BR>><BR>> Now
that's an interesting idea, but how? I mean, there ain't no payroll!
<BR>> I, myself, don't get a 'paycheck' from my o! wn busi ness, I
get checks from <BR>> the clients, made out to me, and I deposit them
in our joint checking <BR>> account.<BR>><BR>> Perhaps I'd have
to incorporate to be able to legitimize this. I like the <BR>>
thinking behind this concept, though...<BR>><BR>> Tom
Sivak<BR>><BR>> Pianoman <PIANOMAN@ACCESSUS.NET>wrote:<BR>>
PLUS you can put her on the payroll and YOUR income that is taxed will
go<BR>> down.<BR>><BR>> James Grebe Piano Tuning & Repair
Member of M.P.T.<BR>> R.P.T. of the P.T.G. for over 30 years. "Member
of the Year" in 1989<BR>> Creator of Handsome Hardwood Caster Cups,
Piano Benches, Writing<BR>> Instruments,Table Timepieces<BR>>
(314) 845-8282 1526 Raspberry Lane Arnold, MO 63010<BR>> Researcher
of St. Louis Theatre History<BR>> BECOME WHAT YOU BELIEVE!<BR>>
pianoman@accessus.net<BR>> ----- Original Message ----- <BR>>
From: "Tom Sivak"<BR>> To: "Pianotech List"<BR>><BR>> Sent:
Thursday! , May 2 5, 2006 8:05 PM<BR>> Subject: Re: yellow pages
ad<BR>><BR>><BR>>> Marshall,<BR>>><BR>>> I get
on the average, about 50-60 calls from the Yellow Pages each
year.<BR>>> That has been pretty consistent over the past 10
years. And that was with<BR>>> just a listing, no ad, no bold
type. From what I understand, the Yellow<BR>>> Pages are changing
their format/boundaries this year. They are combining<BR>>>
several areas together into one larger book that will cover a larger
<BR>>> area.<BR>>> So, we'll have to see how that impacts
things. We'll get wider coverage,<BR>>> but there will be more
tuners listed in each book.<BR>>><BR>>> I know you're eager
to start and grow, as a business and as a technician.<BR>>> I wish
you luck.<BR>>><BR>>> Now here's something that kept me
going, through the years, when times<BR>>> were
leaner.<BR>>><BR>>> I kept statistics on the gr! owth of my
business. Total number of tunings,<BR>>> by the year, and by the
month. New business vs. repeat business.<BR>>> Referrals vs.
Yellow Pages. (I never kept track of grands vs. verticals.<BR>>>
I'm not that anal!)<BR>>><BR>>> All this not only helped me
to understand how to help my business grow in<BR>>> the future,
but it helped me, psychologically, as I looked at the meager<BR>>>
sum I had earned this past year. At least knowing that it was 150% of
the<BR>>> amount I made last year helped. Sometimes I'd feel like
business was down<BR>>> and I'd look at my 'progress chart' and
realize that although 'X' tunings<BR>>> wasn't enough this past
month, it was more than I had ever made in that<BR>>> same month
of any year previous.<BR>>><BR>>> As long as we're on the
subject, I just had my best month, ever, this<BR>>> past February,
where I tuned 65 pianos. My previous best was 38. WooHOO!<BR>>! >
It may not be the 80 pianos I would liked to have had, but it's
closer<BR>>> than ever! (I have to credit my wife for this surge
in business. She<BR>>> lost her job, so she's at home answering
the phone, making my<BR>>> appointments, and calling our clients
whose pianos are due to be tuned.<BR>>> She has increased my
business by about 40% since starting with me in<BR>>>
January.)<BR>>><BR>>> Been in business about 10 years
now,<BR>>> Tom Sivak<BR>>>
Chicago<BR>>><BR>>><BR>>> pianotune05@comcast.net
wrote:<BR>>> HI Terry,<BR>>> My name is listed in the piano
tuning and repair section. It's just a<BR>>> listing.<BR>>>
Marshall<BR>>><BR>>> -------------- Original message
-------------- <BR>>> From: "Farrell"<BR>>> "just my name
phone number "<BR>>><BR>>> Is it an ad? Does it say you are
a piano technician? Is it listed in the<BR>>> Piano Techni! cian
(o r Tuning) section?<BR>>><BR>>> Terry Farrell<BR>>>
----- Original Message ----- <BR>>><BR>>> Well, the new 2006
ATT phone books are out. I have a listing in it, just<BR>>> my
name phone number and our town abbreviated, although some people
think<BR>>> that South Bend is a city. Anyway, I'm curious as to
how long it took you<BR>>> guys out there to get your first call
from your first yellow pages<BR>>> listing. This way I'll know
roughly what to expect and not set my<BR>>> expectations too high.
Thanks all.<BR>>>
Marshall<BR>>><BR>>><BR>><BR>><BR>><BR>>
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