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<DIV><STRONG><FONT face=Arial>Reminds me of a 'funny'.</FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Arial>A woman said to her tuner, why don't you call me
for a repeat appointment, like my Dentist does?</FONT></STRONG></DIV>
<DIV><STRONG><FONT face=Arial>He/She said, sounds good, just give me a call
for a tuning, when your Dentist calls you?</FONT></STRONG></DIV>
<DIV>John M. Ross<BR>Windsor, Nova Scotia, Canada<BR><A
href="mailto:jrpiano@win.eastlink.ca">jrpiano@win.eastlink.ca</A></DIV>
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<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B>
<A title=mkurta@adelphia.net href="mailto:mkurta@adelphia.net">Mike Kurta</A>
</DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A title=pianotech@ptg.org
href="mailto:pianotech@ptg.org">Pianotech List</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Saturday, October 07, 2006 12:03
PM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> Re: Business: getting and
keeping customers</DIV>
<DIV><BR></DIV>
<DIV><FONT face=Tahoma size=2> Hi Julia:</FONT></DIV>
<DIV><FONT face=Tahoma size=2> Everyone seems to have a
different take on repeat business. When I finish tuning, I ask the
customer if they would like me to check with them next year about this
time. They almost always say yes. I have a tickler file by month
on the computer which tells me who to call. I never leave a message on a
machine, people put off or forget. I've had poor results with
postcards. My repeat rate is 2 out of 3. By mentioning the call
next year, they expect it, just like my dentist reminding me to see him.
I call some more often, but as a general rule, I use 12 months. More
affluent areas sometimes make a difference. As Mike says, find the
system that works best for you and stick with it. </FONT></DIV>
<DIV><FONT face=Tahoma size=2> Mike
Kurta</FONT></DIV></BLOCKQUOTE></BODY></HTML>