<HTML><BODY style="word-wrap: break-word; -khtml-nbsp-mode: space; -khtml-line-break: after-white-space; ">This is the point where I feel compelled to make a point of interest. Real, true marketing is telling the truth as you see it, providing an excellent, reliable product or service, being an excellent, reliable individual or team, and then making sure, in the most confidence-enhancing yet imaginative ways, that your target market likes and trusts you....like Yamaha over the past 30 years, for instance.<DIV><BR class="khtml-block-placeholder"></DIV><DIV>Let us not confuse true marketing----building relationships, building trust---with the marketing you guys are rightly skewering, which is foisting bullshit on an ignorant (they think) public.</DIV><DIV><BR class="khtml-block-placeholder"><DIV>The exciting thing I'm finding in my business is that more and more people have highly developed BS detectors---because of the Internet, and Larry Fine, they've become much more educated, information-rich consumers; the Web has allowed them to flex their research muscles, and they definitely can spot truth, FEEL truth, and vice-versa. </DIV><DIV><BR class="khtml-block-placeholder"></DIV><DIV>I can't tell you what a powerful experience it's been getting qualified, trusting clients, ready to cut me a check sight unseen, SOLELY from a search engine leading them to my website. When I began, that was my dream---to see if I could replicate my in-person presence and context on my site---and I did it, because the clients you really want are the ones you can tell the absolute truth to because they really want it, and love it. I'll go into more detail about this later, because I think it's important for us as small businesspeople not to throw the baby out with the bathwater vis-a-vis real, effective, long-term marketing and branding of our names and reputations---as Roger Jolly, for instance, has very successfully done.</DIV><DIV>Best,</DIV><DIV>David Andersen</DIV><DIV><BR class="khtml-block-placeholder"></DIV><DIV><BR><DIV><DIV>On Mar 8, 2007, at 7:10 AM, PAULREVENKOJONES wrote:</DIV><BR class="Apple-interchange-newline"><BLOCKQUOTE type="cite"><SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><DIV style="font-family: Arial; font-size: 10px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 10px; ">Jesse:</SPAN></DIV><DIV style="font-family: Arial; font-size: 10px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 10px; "> </SPAN></DIV><DIV style="font-family: Arial; font-size: 10px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 10px; ">If Del Fandrich would ever give his class on marketing myths again, everyone would be served. He touched on many of the very things you complain about and we should have a voice saying these things on a regular basis. The only thing we can do is keep ourselves honest. Maybe it'll rub off.</SPAN></DIV><DIV style="font-family: Arial; font-size: 10px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 10px; "> </SPAN></DIV><DIV style="font-family: Arial; font-size: 10px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 10px; ">Paul</SPAN></DIV><DIV style="font-family: Arial; font-size: 10px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 10px; "> </SPAN></DIV><DIV style="font-family: Arial; font-size: 10px; "><DIV style="font-family: Arial; font-size: 10px; "><STRONG style="font-family: Arial; font-size: 10px; font-weight: bold; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 10px; font-weight: bold; ">"If you want to know the truth, stop having opinions" (Chinese fortune cookie)</SPAN></STRONG></DIV></DIV><DIV style="font-family: Arial; font-size: 10px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 10px; "> </SPAN></DIV><DIV style="font-family: Arial; font-size: 10px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 10px; "> </SPAN></DIV><DIV style="font-family: Arial; font-size: 10px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 10px; ">In a message dated 03/08/07 08:00:56 Central Standard Time, PIANOTECHNICIAN writes:</SPAN></DIV><BLOCKQUOTE style="PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: blue 2px solid; font-family: Arial; font-size: 10px; "><DIV style="font-family: Arial; font-size: 10px; "><FONT id="role_document" face="Arial" color="#000000" size="2"><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 13px; "></SPAN><DIV style="font-family: Arial; font-size: 13px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 13px; ">I've seen so much garbage printed inside pianos -- what about the "Jansen Creed?" This is the biggest bunch of BS I've ever seen - -Jansen always made a terrible piano, filled with inharmonicity. And the Story and Clark "Storytone" soundboard that's supposedly guaranteed for 50 years? And what exactly is the meaning of "Baldwin direct-blow action?" And "Synchrotone" bass strings? Also, "this quality instrument is built in the tradition of Baldwin Grand Pianos." I always wondered about Knabe, "the official piano of the Metropolitan Opera." They were idiots for not choosing Steinway!</SPAN></DIV><DIV style="font-family: Arial; font-size: 13px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 13px; "> </SPAN></DIV><DIV style="font-family: Arial; font-size: 13px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 13px; ">Jesse Gitnik</SPAN></DIV><DIV style="font-family: Arial; font-size: 13px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 13px; ">NYC</SPAN></DIV><DIV style="font-family: Arial; font-size: 13px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 13px; ">Since 1980</SPAN></DIV></FONT><BR style="font-family: Arial; font-size: 10px; "><BR style="font-family: Arial; font-size: 10px; "><BR style="font-family: Arial; font-size: 10px; "><DIV style="font-family: Arial; font-size: 10px; "><FONT style="FONT: 10pt ARIAL, SAN-SERIF; COLOR: black; font-family: ARIAL; font-size: 13.3333px; "><SPAN class="Apple-style-span" style="font-family: ARIAL; font-size: 13.3333px; "></SPAN><HR style="MARGIN-TOP: 10px; font-family: ARIAL; font-size: 13.3333px; "><SPAN class="Apple-style-span" style="font-family: ARIAL; font-size: 13.3333px; ">AOL now offers free email to everyone. Find out more about what's free from AOL at </SPAN><A title="http://pr.atwola.com/promoclk/1615326657x4311227241x4298082137/aol?redir=http%3A%2F%2Fwww%2Eaol%2Ecom" href="http://pr.atwola.com/promoclk/1615326657x4311227241x4298082137/aol?redir=http%3A%2F%2Fwww%2Eaol%2Ecom" target="_blank" alt="http://pr.atwola.com/promoclk/1615326657x4311227241x4298082137/aol?redir=http%3A%2F%2Fwww%2Eaol%2Ecom"><B style="color: rgb(0, 0, 238); font-family: ARIAL; font-size: 13.3333px; font-weight: bold; -khtml-text-decorations-in-effect: underline; "><SPAN class="Apple-style-span" style="color: rgb(0, 0, 238); font-family: ARIAL; font-size: 13.3333px; font-weight: bold; -khtml-text-decorations-in-effect: underline; ">AOL.com</SPAN></B></A><SPAN class="Apple-style-span" style="font-family: ARIAL; font-size: 13.3333px; ">.</SPAN></FONT></DIV></DIV></BLOCKQUOTE><DIV style="font-family: Arial; font-size: 10px; "><SPAN class="Apple-style-span" style="font-family: Arial; font-size: 10px; "> </SPAN></DIV><BR class="Apple-interchange-newline"></SPAN></BLOCKQUOTE></DIV><BR></DIV></DIV></BODY></HTML>