<div class="gmail_quote">On Dec 16, 2007 7:38 PM, Willem Blees <<a href="mailto:wimblees@aol.com">wimblees@aol.com</a>> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex;">
Does anyone e-mail tuning reminder notices to customers? What kind of results do you get? How do you set up your "system"?</blockquote><div><br class="webkit-block-placeholder"></div><div>For me it has been mixed. Mostly poor response. But it follows the general trend of customers: the better ones tend to respond...whatever the method of contact.
</div><div><br class="webkit-block-placeholder"></div><div>The best way for me to generate tuning income has been to pick up the phone and call. I don't like calling, but I do what it takes to get the business going. We have to get that mindset.
</div><div><br class="webkit-block-placeholder"></div><div>The second best way has been postcards. It doesn't get near the response of phoning, but it is a good reminder. It's a mass-marketing thing. You have these postcards doing the work for you without your having to be on the phone. People hang on to those cards for a long time. They get put on the fridge or next to the piano. If for no other reason to mail cards, it keeps your name in front of them.
</div><div><br></div><div>If anyone uses software to automatically generate mass emails, I'd love to hear how it works for you. I tend to think emails just aren't the best option for most people. I wish everyone did email as much as I do, but it's not that way with many of my customers.
</div><div><br class="webkit-block-placeholder"></div><div>I like the immediate response from phoning. Emails tend to get buried. If you have a good customer (doctors, lawyers, etc.), I think they are more apt to schedule the appointment by phone rather than email. I go through the list of my best customers and call them first. Usually, 20-30 minutes of that will generate the work I'm looking for. Sometimes it takes more time, though. Persistence pays off.
</div><div><br class="webkit-block-placeholder"></div></div>-- <br>JF