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<DIV><FONT face=Arial size=2>Good advise, Dean.</FONT></DIV>
<DIV><FONT face=Arial size=2>Fenton</FONT></DIV>
<BLOCKQUOTE dir=ltr
style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B>
<A title=deanmay@pianorebuilders.com
href="mailto:deanmay@pianorebuilders.com">Dean May</A> </DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A title=pianotech@ptg.org
href="mailto:pianotech@ptg.org">'Pianotech List'</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Friday, February 15, 2008 6:02
AM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> RE: Valuing ourselves</DIV>
<DIV><BR></DIV>
<DIV class=Section1>
<DIV>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><B><FONT face=Tahoma size=2><SPAN
style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: Tahoma">From:</SPAN></FONT></B><FONT
face=Tahoma size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Tahoma"> <A
href="mailto:pianotech-bounces@ptg.org">pianotech-bounces@ptg.org</A>
[mailto:pianotech-bounces@ptg.org] <B><SPAN style="FONT-WEIGHT: bold">On
Behalf Of </SPAN></B>John Formsma<BR><B><SPAN
style="FONT-WEIGHT: bold">Sent:</SPAN></B> Thursday, February 14, 2008 10:00
PM<BR><B><SPAN style="FONT-WEIGHT: bold">To:</SPAN></B> Pianotech
List<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B> Re: Valuing
ourselves</SPAN></FONT><o:p></o:p></P></DIV>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"><o:p> </o:p></SPAN></FONT></P>
<DIV>
<DIV>
<P class=MsoNormal><FONT face="Times New Roman" color=navy size=3><SPAN
style="FONT-SIZE: 12pt; COLOR: navy">>></SPAN></FONT>I wish I was, and
I'm moving up steadily. As of right now, my fee is $85 and $40 for a
pitch correction. And, most of the guys in our chapter (<st1:City
w:st="on"><st1:place w:st="on">Memphis</st1:place></st1:City>) are around that
figure. I have been raising my rates steadily. But keep in mind
that cost of living is much lower than in <st1:City w:st="on"><st1:place
w:st="on">Cali</st1:place></st1:City>. <FONT color=navy><SPAN
style="COLOR: navy"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"> <o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">You might bump your
price to $89. It is an easy hike to make and the little extra really does make
a difference. Then go to a two tier price- $95 for out of county. The out of
county people really do understand about paying more. I’ve never had any out
of county complain about paying a higher price and I’ve been doing it for
years. And that little extra really will make a difference.
<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">You should also
consider bumping your pitch raise price. People who haven’t had their piano
tuned for years are expecting a big bill. I do a sliding scale- $1 extra for
every cent above 10 that they are out- up to a maximum. For you I’d recommend
a maximum of $175. So if someone asks how much you charge, give them your
standard rates, then say, “unless they are really bad. If it has been several
years since being done it might be up to $175.” Communicate that if they are
outside a certain range in “in tuneness” that the fee will be somewhere in
there depending on how bad it is. <o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">You need to consider
more than just time spent in doing a pitch raise. They can be very draining
and it is a lot more wear on your ears, especially those boogers that are 100+
cents out. <o:p></o:p></SPAN></FONT></P></DIV>
<DIV>
<P class=MsoNormal><FONT face="Times New Roman" color=navy size=3><SPAN
style="FONT-SIZE: 12pt; COLOR: navy"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" color=navy size=3><SPAN
style="FONT-SIZE: 12pt; COLOR: navy">>></SPAN></FONT>The numbers don't
lie. But I seriously doubt I would get enough work at that price.
It's a balancing act, and I'm never quite sure what my market will bear.
I admit very readily that while I love what I do, but I'm the world's
worst businessman.<FONT color=navy><SPAN
style="COLOR: navy"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">Are you maintaining
your customers in some sort of computer database? Can you do a direct mail
piece to them using mail merge? Can you get a monthly report of who is due to
be tuned? Getting a new customer can be expensive. Once you get them you must
maintain contact with them.<o:p></o:p></SPAN></FONT></P></DIV>
<DIV>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"> <o:p></o:p></SPAN></FONT></P></DIV>
<DIV>
<P class=MsoNormal><FONT face="Times New Roman" color=navy size=3><SPAN
style="FONT-SIZE: 12pt; COLOR: navy">>></SPAN></FONT>I do charge
$60/hour if I'm doing non-tuning stuff. I'm choosing not to work full
time, though. <FONT color=navy><SPAN
style="COLOR: navy"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">If you do quality
work you should bump that to $100/hour. You should make at least as much as
you make tuning. You are taking away time that you could be spending tuning
someone else’s piano. <o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" color=navy size=3><SPAN
style="FONT-SIZE: 12pt; COLOR: navy">>></SPAN></FONT>I'm widowed, and
have two boys (6 and 41/2.) it takes a ton out of me to do piano service
and then come home to do my "other job" as a father and housekeeper. It
is rewarding, but I don't make any $$ doing it yet. <g> But
... since I will be totally debt free in a few months, I'm slowing down this
year to home-school my boys while I work more selectively (hopefully).
We're starting this in March, so right now it's all on paper and not in
practice. <o:p></o:p></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">Nah. You started when
they were born. They speak English? How did they learn? It’s because you home
schooled them and didn’t even know that is what you were doing. If you
maintain that perspective when you start schooling them “for real” you’ll be
successful. It ain’t about forcing them through some curriculum and completing
workbooks. It’s about maintaining a loving relationship with your boys, having
them hang out with you as you go through life, and capitalizing on the natural
curiosity God gave them to explore their world. <o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">You’re doing some
good stuff there, John. God bless.<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"> </SPAN></FONT><FONT face=Arial color=navy
size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoAutoSig><B><FONT face="Bradley Hand ITC" color=navy size=6><SPAN
style="FONT-WEIGHT: bold; FONT-SIZE: 22pt; COLOR: navy; FONT-FAMILY: 'Bradley Hand ITC'">Dean</SPAN></FONT></B><FONT
color=navy><SPAN style="COLOR: navy"><o:p></o:p></SPAN></FONT></P>
<P class=MsoAutoSig style="MARGIN: 0in 0in 0pt"><U1:PERSONNAME
u2:st="on"><FONT face="Times New Roman" color=navy size=3><SPAN
style="FONT-SIZE: 12pt; COLOR: navy">Father of 11 of the brightest home
schooled you ever saw- and fun to hang to hang out with
too!<o:p></o:p></SPAN></FONT></P>
<P class=MsoAutoSig style="MARGIN: 0in 0in 0pt"><FONT face="Times New Roman"
color=navy size=3><SPAN
style="FONT-SIZE: 12pt; COLOR: navy"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoAutoSig style="MARGIN: 0in 0in 0pt"><FONT face="Times New Roman"
color=navy size=3><SPAN style="FONT-SIZE: 12pt; COLOR: navy">Dean
May</U1:PERSONNAME>
cell 812.239.3359 <o:p></o:p></SPAN></FONT></P>
<P class=MsoAutoSig style="MARGIN: 0in 0in 0pt"><FONT face="Times New Roman"
color=navy size=3><SPAN
style="FONT-SIZE: 12pt; COLOR: navy">PianoRebuilders.com
812.235.5272 <o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText><U1:PLACE u2:st="on"><U1:CITY u2:st="on"><st1:place
w:st="on"><st1:City w:st="on"><FONT face="Courier New" color=navy size=2><SPAN
style="FONT-SIZE: 10pt; COLOR: navy"><U3:PLACE u4:st="on"><U3:CITY
u4:st="on">Terre Haute</SPAN></FONT></st1:City><FONT color=navy><SPAN
style="COLOR: navy"></U3:PLACE></U1:CITY></U3:CITY> <U1:STATE
u2:st="on"><st1:State u5:st="on"><st1:State
w:st="on">IN</st1:State></U1:STATE></st1:State> <U1:POSTALCODE
u2:st="on"><st1:PostalCode u6:st="on"><st1:PostalCode
w:st="on">47802</st1:PostalCode></U1:POSTALCODE></st1:PostalCode></SPAN></FONT></st1:place></U1:PLACE><FONT
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