<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD> <META http-equiv=Content-Type content="text/html; charset=iso-8859-1"> <STYLE>.hmmessage P { PADDING-RIGHT: 0px; PADDING-LEFT: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px; PADDING-TOP: 0px } BODY.hmmessage { FONT-SIZE: 10pt; FONT-FAMILY: Tahoma } </STYLE> <META content="MSHTML 6.00.6000.16608" name=GENERATOR></HEAD> <BODY class=hmmessage bgColor=#ffffff> <DIV><FONT face=Arial>I attended a local seminar sponsored by the local newspaper a number of years ago. The seminar was called TOMA. Top of mind awareness. If someone looks in the yellow pages and your name jumps out as one they have heard of then you may have achieved top of mind awareness. It cost to become the most recognized tuner in the area. That is who you want to be. Learn how and where to advertise and spend you money and time doing it and do the best work that you can. And eventually you will have TOMA. Unless you move every 5 or 6 years. </FONT></DIV> <DIV><FONT face=Arial></FONT> </DIV> <DIV><FONT face=Arial>Been grey ---- a long time.</FONT></DIV> <DIV><FONT face=Arial>Gerald McC</FONT></DIV> <BLOCKQUOTE style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px"> <DIV style="FONT: 10pt arial">----- Original Message ----- </DIV> <DIV style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B> <A title=scottwaynejackson@hotmail.com href="mailto:scottwaynejackson@hotmail.com">Scott Jackson</A> </DIV> <DIV style="FONT: 10pt arial"><B>To:</B> <A title=pianotech@ptg.org href="mailto:pianotech@ptg.org">Pianotech List</A> </DIV> <DIV style="FONT: 10pt arial"><B>Sent:</B> Sunday, February 17, 2008 5:21 PM</DIV> <DIV style="FONT: 10pt arial"><B>Subject:</B> RE: Valuing ourselves Do customers want the most expensive tech?</DIV> <DIV><BR></DIV> <DIV style="TEXT-ALIGN: left">That's the idea Julia,<BR>At a business course that i attended, the message that was repeated every week was "test and measure" your advertising. No matter what anyone else says, to find out what works for your business, you need facts. Someone on this list may say phooey to Yellow Pages or whatever, but maybe it's good for you, where you're at, at this moment. It's something else to remember, but if you can ask each caller why they rang you or where they found your number, then you'll know whether advertising or referrals are getting you business.<BR><BR>Not greeeying (yet),<BR>Scott Jackson<BR></DIV><BR> <BLOCKQUOTE> <HR id=EC_stopSpelling> From: KeyKat88@aol.com<BR><BR> <META content="Microsoft SafeHTML" name=Generator> <DIV> <DIV>Greeeying</DIV> <DIV> </DIV> <DIV>I think I am going to keep a survey pad by the phone on exactly how many customers ask what and when. I need to make more.  </DIV> <DIV> </DIV> <DIV>Julia</DIV> <DIV>Reading, PA</DIV></DIV></BLOCKQUOTE><BR> <HR> Check our comprehensive Salary Centre <A href="http://a.ninemsn.com.au/b.aspx?URL=http%3A%2F%2Fcontent%2Emycareer%2Ecom%2Eau%2Fsalary%2Dcentre%3Fs%5Fcid%3D595810&_t=766724125&_r=Hotmail_Email_Tagline_MyCareer_Oct07&_m=EXT" target=_new>Overpaid or Underpaid?</A> </BLOCKQUOTE></BODY></HTML>