<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD> <META http-equiv=Content-Type content="text/html; charset=US-ASCII"> <META content="MSHTML 6.00.6000.16608" name=GENERATOR></HEAD> <BODY id=role_body style="FONT-SIZE: 10pt; COLOR: #000000; FONT-FAMILY: Arial" bottomMargin=7 leftMargin=7 topMargin=7 rightMargin=7><FONT id=role_document face=Arial color=#000000 size=2> <DIV>Hello to everyone,</DIV> <DIV> </DIV> <DIV>  In the first eight or ten years of being a </DIV> <DIV>professional  Technician,  I thought,  I realized </DIV> <DIV>that I was still an amateur. I gave most everyone</DIV> <DIV>discounts.  </DIV> <DIV>  You do more work, let volume make  up the </DIV> <DIV>difference "right".   WRONG,  WRONG.   </DIV> <DIV> </DIV> <DIV>    If I raised my price I will  Iose customers, etc, </DIV> <DIV>etc.    I would justify this  thinking in dozens of </DIV> <DIV>other ways. Like I am a good guy, they will love me,  </DIV> <DIV> my kids really don't need new shoes.</DIV> <DIV> </DIV> <DIV> I then realized that I was a "  pricing  coward ".</DIV> <DIV> </DIV> <DIV>  The next day I took the cure.  It was not easy,</DIV> <DIV>I was scared but I stuck with my decision.  </DIV> <DIV> </DIV> <DIV> That was the first 6 or 8 years  for the next  54</DIV> <DIV>years I have NOT been a pricing coward.</DIV> <DIV> </DIV> <DIV>    I  do not need  an excuse to  raise my fees.</DIV> <DIV>I  do not need  to  justify my fees TO ANYBODY.</DIV> <DIV>I raise them when   "I feel like it."</DIV> <DIV> </DIV> <DIV>   If I find that I am not the highest paid tuner</DIV> <DIV>in town    I   FIX  THAT  IMMEDIATELY. </DIV> <DIV> </DIV> <DIV>   One day I paid $ 580 for a set of tires for</DIV> <DIV>my service truck.  The next day I wanted to</DIV> <DIV>raise my tuning fee.     So  I   DID.</DIV> <DIV> </DIV> <DIV>   If you want to establish  a large and loyal </DIV> <DIV>customer  base   CHARGE  A  LOT  and</DIV> <DIV>DO GOOD WORK. Deliver what you promise. </DIV> <DIV> </DIV> <DIV>   In Anaheim I will be giving a class on just </DIV> <DIV>this one thing.  The name of this class is</DIV> <DIV> </DIV> <DIV>   "  POINT BLANK BUSINESS  "</DIV> <DIV> </DIV> <DIV>  I told the Seminar Director that this was a</DIV> <DIV>hard hitting,  no holds barred  BUSINESS</DIV> <DIV>CLASS.  </DIV> <DIV>  I said maybe she wanted to think about it,</DIV> <DIV> she promptly  told me to get it ready.</DIV> <DIV> </DIV> <DIV>  I will present a <STRONG>" Blue Print of a Mind S</STRONG><STRONG>et ''</STRONG> </DIV> <DIV>that will cause good things to happen  for you,</DIV> <DIV>your family and your customers.</DIV> <DIV> </DIV> <DIV>    I will tell you what did not work for me </DIV> <DIV>and  will tell you what did work for me in</DIV> <DIV>no uncertain terms.</DIV> <DIV> </DIV> <DIV>  Being ethical and doing good work is </DIV> <DIV>necessary.</DIV> <DIV> </DIV> <DIV>   I tune concert grands of all brands, I</DIV> <DIV>tune uprights,  I tune Sq. pianos,  I tune</DIV> <DIV>baby grands,  I tune Lester, Whitney Sp.s </DIV> <DIV>and I tune Player pianos.  Because I am</DIV> <DIV>a   " Professional".      I shall always be.</DIV> <DIV> </DIV> <DIV>Respectfully,</DIV> <DIV>Jack Wyatt  </DIV> <DIV> </DIV></FONT><BR><BR><BR><DIV><FONT style="color: black; font: normal 10pt ARIAL, SAN-SERIF;"><HR style="MARGIN-TOP: 10px">Delicious ideas to please the pickiest eaters. <A title="http://living.aol.com/video/how-to-please-your-picky-eater/rachel-campos-duffy/2050827?NCID=aolcmp00300000002598" href="http://living.aol.com/video/how-to-please-your-picky-eater/rachel-campos-duffy/2050827?NCID=aolcmp00300000002598" target="_blank">Watch the video on AOL Living.</A></FONT></DIV></BODY></HTML>