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I am changing the subject line in order to minimize inflammatory language
and promote a civil discussion of this subject.<br><br>
At 04:33 AM 3/1/2008, Dean May wrote:<br><br>
<blockquote type=cite class=cite cite=""><font size=2 color="#000080">As
far as the premise that distributing information electronically for free
detracts from sales and royalties, the whole Napster episode seems to
demonstrate otherwise. At the height of all the music file sharing where
people were getting music for free the sales of music went through the
roof. While it is true that some utilized Napster to rip off the music
companies and get all their music for free, many more simply used it to
preview music before going out to purchase their own copies. The result
was more $$$ in the pockets of the music industry. They only shot
themselves in the foot by shutting Napster down.
</font></blockquote><br>
That analysis is hardly applicable to the current problem of Pierce Piano
Atlas. The recording industry was taking advantage of its ownership
rights over a product that appealed to a wide worldwide audience counting
in multiple millions of potential buyers, by keeping prices on CD's
artificially high and restricting distribution by making the music
available only in an album format - which forced buyers to pay for music
they do not want in order to acquire music they want. Had the recording
industry been smart enough to allow the sort of distribution model
represented by i-Tunes, Napster and all that other stuff would have never
gotten started - or never would have caught on in a big way. While the
popular recording industry suffered a reduced profit margin as a result
of file-sharing, some specialty labels with small distribution - such as
classical - were forced to shut down because the reduced sales made the
business unsustainable. Others reduced operations. That's a major loss
for some music lovers, for musicians, for orchestras and opera companies
- and indirectly, for us... <br><br>
A much more relevant example is what happened to the music publishing
industry as a result of its product being copied through new technology.
It is a shadow of its former self. Sheet music is only available
commercially for the best-selling old chestnuts - because carrying
inventories of slower-moving items is financially prohibitive (there are
commercial space and tax implications), and whatever is available is
exorbitantly priced in order to account for all the copying that
inevitably happens from each purchased copy. So now, instead of going to
a music store and being able to find a wide variety of reasonably priced
sheet music often available as single works (rather than collections),
for most music one must go to a specialized music library (typically at a
university or conservatory - restricted access) and make copies at a high
per page cost (because they don't allow the stuff to circulate - for
obvious reasons).<br><br>
The potential clientele for Pierce is very limited. Piano technicians,
piano dealers and salesmen - who else? In the US, that's a maximum of
what - 15,000 potential buyers? 20,000 potential buyers? Over the
lifetime of an edition priced at $36 - that's $720,000. If you
subtract the costs involved in production, promotion and distribution and
divide that by lifetime of an edition, you end up with not a terribly
large annual figure. Maybe it's worthwhile to keep the old edition going
as long as people are willing to buy it. But would anyone do the research
and reformatting that an updated edition would require? I don't know...
In any case, I suspect that any significant drop is sales volume would
make this business not worth maintaining - especially since the owner has
other sources of income... And this is why, I suspect, he has not created
an on-line version of his database - because that would likely kill an
awful lot of further sales. I suppose an electronic edition on a
protected disk (a la Ancott - who, by the way recently ceased operations)
might be something he should explore... <br><br>
Now, David Boyce in his message titled "dating pianos" states:
"But the internet has brought, and continues to bring, a
"paradigm shift". So much is available on there to be found
out, on any topic, and increasingly people tend to go straight there and
dig for themselves. <br>
I'm pretty sure that the quantity of piano-related information available
on the internet is going to increase, and it may not be all that long
before someone puts a website together that has much of the factual
information in the piano atlases."<br><br>
All very true. But this is a short-term, unsustainable phenomenon, in my
opinion. Much of it has to do with the novelty of the on-line medium and
the availability of large amounts of "low-hanging fruit"
- information that is readily available and can be transcribed, digitized
and posted without too much effort. So lots of folks who think that they
are providing a valuable public service post all this on websites - just
for the fun of it. But, information that needs to be laboriously
collected, verified and put into some sort of usable order is not quite
so attractive to these information Robin Hoods. I suspect that as the
novelty of the Internet wears off and further posting of information
would require extensive research, this "information sharing"
will slack off. Very few people have the resources to spend large amounts
of time and sometime money to actually dig for information from disparate
sources for no compensation. But unless some new business model emerges
where researchers and compilers could somehow be compensated for their
efforts that are posted on the Internet, the results will be much like
the results of copying sheet music. At first there is the rush of
"wow, look at all the good stuff we can get without paying for
it" followed by "why can't we find anything we need any more?
Everything on the Internet is at least twenty years old! Where's the
current data?" Well, there is no longer any incentive for anyone to
compile it... <br><br>
So I suspect that it is in our interest to make sure that some sort of
adequate financial incentive remains to compile and publish information
about the ages of pianos from 1996 going forward. Because in the current
information climate as David Boyce describes it - it just ain't gonna
happen unless some independently wealthy guy with lots of time on his
hands who just loves pianos undertakes the job. Or some foundation endows
the work. <br><br>
I repeat - there is no free lunch. You either pay now, or pay later.
Sooner or later it will catch up with the Internet too... <br><br>
Israel Stein <br>
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