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<DIV><FONT face=Arial>Gregor: One thing about reminder cards is that they are
non-threatening and safe. But they are expensive and time consuming over the
long haul. Be brave and use the phone. You are already paying for it, use it.
Here's how it works. When you finish tuning, ask the customer how often they
would like to have their piano tuned. Then ask if they would like a reminder
call. If the answer is yes, then schedule that call when you get home. When that
date comes, make the call. </FONT></DIV>
<DIV><FONT face=Arial>Gerald McCleskey</FONT> </DIV>
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<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B>
<A title=karlkaputt@hotmail.com href="mailto:karlkaputt@hotmail.com">Gregor
_</A> </DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A title=pianotech@ptg.org
href="mailto:pianotech@ptg.org">Pianotech List</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Monday, April 14, 2008 4:04
AM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> RE: Drumming up business</DIV>
<DIV><BR></DIV>Reminder cards work better than phone calls for me. When I call
on the phone I often hear: my mom is not at home. Or: thatīs my husbands
decision. Or something like that. I have reminder cards which shows on the
front side the same like my business card, just a little bit greater. On the
backside it reads: short reminder: your piano was not tuned for more than 1
year. Pianos should be tuned each year. Then they sound best. I have immediate
resonance of 10 % within 2 weeks. But most of my customers have that post card
on their pinboard for a long time and one day they call me. I send this card
to a customer every 12, 24, 36 and 48 month. If I get no response, I delete
the customers data. I think that in the long run this is better than phone
calls.<BR><BR>Gregor<BR><BR>
<BLOCKQUOTE>
<HR>
Date: Sun, 13 Apr 2008 14:10:45 +0100<BR>From: ljinno@googlemail.com<BR>To:
pianotech@ptg.org<BR>Subject: Drumming up business<BR><BR>
<DIV>Hi, </DIV>
<DIV>I am in the process of trying to revive my business, kids need shoes,
wife needs new outfit etc. I have been sending out reminders but its
not very effective......Well what I mean is, customers, when they
eventually get in touch say "I got your note" but this is very often over a
year after I sent it to them!. </DIV>
<DIV>So, can any of you give me guidance on effective wording for a
reminder.</DIV>
<DIV> </DIV>
<DIV>Also, if anyone has a database that throws up names and addresses of
customers due for tuning and is willing to share it, many of us would love
to here from you.</DIV>
<DIV> </DIV>
<DIV>Thanks in anticipation</DIV>
<DIV>Lee</DIV></BLOCKQUOTE><BR>
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