<div> <font face="Arial, Helvetica, sans-serif">What he (Ed) said. Add to a cup of this eloquently articulated attitude a tablespoon of the recent thread about insecurity and, voila!, you have a more-respect-for-us-and-our-work-plus-enhanced-income cupcake. These things do not come from our clients or our competition, but from within ourselves.<br>
<br>
Alan Eder<br>
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-----Original Message-----<br>
From: A440A@aol.com<br>
To: pianotech@ptg.org<br>
Sent: Thu, 5 Jun 2008 5:10 am<br>
Subject: Re: Competitive Rates<br>
<br>
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<pre style="font-size: 9pt;"><tt>Mike writes:<br>
<br>
<< I'm not sure if I would have had the cojones to charge more than the<br>
<br>
experienced guys in my area PTG or not, IMHO. >><br>
<br>
Greetings,<br>
I think it is a mistake to base our prices on what another is charging. <br>
This allows the other tech to determine our income and ultimately, always, be <br>
ahead of us. We are self-employed to be in control our our own lives, no? The <br>
better approach, imho, is to set the prices by what our clientele is telling <br>
us. If we remain responsive to the business feedback, AND committed to <br>
superior work, we will find our rightful place on this "Great Mandela". There <br>
is no <br>
reason that sufficient cash be lacking in this picture. <br>
I think it far better to "ride the crest" of pricing, in which you are <br>
not booked more than a week or two ahead. Our unique lifetime is the only thing <br>
<br>
we have of real value, and when it is gone, it is gone forever. We owe it to <br>
ourselves to get top dollar for the time we are spending on other people's <br>
equipment, and the experienced professional's time should be worth a lot more <br>
than that of the one or two year novice. If we work towards a higher return, <br>
we will become well-paid, experienced professionals instead of burned out hacks <br>
working for wages that are 10 years out of date. <br>
If you don't have a certain percentage of customers mention your <br>
price, you aren't charging enough, since there are people out there that feel <br>
like <br>
anything is too expensive, and if you don't hear from them, you are really <br>
selling yourself cheap. If your phone isn't ringing, you may be charging <br>
beyond your skill level, (or have really bad b.o.). If your tunings are booked <br>
<br>
three months ahead, you ain't charging enough. <br>
Risks and gains are proportional, if we want to progress, we have to <br>
take some risks. Over the course of our career, the fear of losing customers <br>
because of our price will cost far more than actually losing those customers. <br>
It <br>
can be useful as a rough starting guide in one's area to check other prices, <br>
but once embarked on the unique career each of of carves out of this <br>
life-experience, our income shouldn't depend on what other techs think of <br>
themselves. <br>
It should depend our our sensitivity to what our clientele will bear, and our <br>
faith that quality creates its own market. <br>
regards, <br>
<br>
Ed Foote RPT <br>
<a href="http://www.uk-piano.org/edfoote/index.html" target="_blank">http://www.uk-piano.org/edfoote/index.html</a><br>
<a href="http://www.uk-piano.org/edfoote/well_tempered_piano.html" target="_blank">www.uk-piano.org/edfoote/well_tempered_piano.html</a><br>
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