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<DIV><FONT face="Century Schoolbook" size=2>Historically, for me, it's been
about 1-5%. Don't use the yellow pages with the hope of gaining loyal customers.
You are likely to generate some business to pay for the add, and out
of that a small percentage might remain loyal. For the most part the yp is
designed for price shoppers and reference listings.</FONT></DIV>
<DIV><FONT face="Century Schoolbook" size=2> I find that yp is
an excellent way of keeping your name in the public idea. There is
nothing worse than a customer who has lost your phone number and can't find it.
What's worse is if they look in the yp and you aren't listed. It gives the
customer a sense that you aren't credible. I keep a simple listing which is free
with any business phone number.</FONT></DIV>
<DIV><FONT face="Century Schoolbook" size=2>As a normal policy I was always ask
the new customers where they got my name. 90% of time it's usually a
referral from another customer. Every now then it's someone who is new to the
area and looked in the yellow pages. Since my name begins with an S, I'm the
last listing for tuners, which means they have gone through all of the numbers
before they have gotten to my name, which usually makes me suspect.</FONT></DIV>
<DIV><FONT face="Century Schoolbook" size=2>My 2 cents</FONT></DIV>
<DIV><FONT face="Century Schoolbook" size=2>Tom Servinsky</FONT></DIV>
<BLOCKQUOTE dir=ltr
style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B>
<A title=wimblees@aol.com href="mailto:wimblees@aol.com">Willem Blees</A>
</DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A title=pianotech@ptg.org
href="mailto:pianotech@ptg.org">pianotech@ptg.org</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Wednesday, June 11, 2008 4:17
AM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> Re: Competitive Rates</DIV>
<DIV><BR></DIV>
<DIV id=AOLMsgPart_2_afb103e6-be72-4c7d-af26-7b905ae9ced1><FONT
id=role_document face=Arial color=#000000 size=2>
<DIV> </DIV>
<DIV>
<DIV>In a message dated 6/5/2008 9:55:55 A.M. Eastern Standard Time, <A
href="mailto:toddpianoworks@att.net">toddpianoworks@att.net</A> writes:</DIV>
<BLOCKQUOTE
style="PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: blue 2px solid"><FONT
style="BACKGROUND-COLOR: transparent" face=Arial color=#000000 size=2>
<DIV>Can you guesstimate the customers you have gained based on your yp
add? I am talking about good clients, not price shoppers.</DIV>
<DIV> </DIV>
<DIV>Thanks,</DIV>
<DIV>Matthew<BR></DIV></FONT></BLOCKQUOTE></DIV></FONT>Matthew<BR><BR>YP ads
should not be used to gain new members, as much as to keep "old" ones.
Although you will get some new customers from the YP, especially those who
move from other parts of the country and are looking for an RPT, (although
many are now using the PTG web site), you should keep your name in the YP so
that your "old" customers can find you. They may have lost your reminder card,
or for some reason are not on your reminder list, so they should be able to
look in the YP to find you. Also, about 25% of your customers move
every year, so they might not get your reminder notices, or you will get a
phone number that has been disconnected, (if you call your customers). You
don't necessarily need half inch column, but you should at least have your
name in there. <BR><BR>Willem Blees<BR><BR><BR>
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