<div id=AOLMsgPart_2_afb103e6-be72-4c7d-af26-7b905ae9ced1><FONT id=role_document face=Arial color=#000000 size=2> <div> </div> <div> <div>In a message dated 6/5/2008 9:55:55 A.M. Eastern Standard Time, <A href="mailto:toddpianoworks@att.net">toddpianoworks@att.net</A> writes:</div> <BLOCKQUOTE style="PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: blue 2px solid"><FONT style="BACKGROUND-COLOR: transparent" face=Arial color=#000000 size=2> <div>Can you guesstimate the customers you have gained based on your yp add?  I am talking about good clients, not price shoppers.</div> <div> </div> <div>Thanks,</div> <div>Matthew<br> </div> </FONT></BLOCKQUOTE></div> </FONT>Matthew<br> <br> YP ads should not be used to gain new members, as much as to keep "old" ones. Although you will get some new customers from the YP, especially those who move from other parts of the country and are looking for an RPT, (although many are now using the PTG web site), you should keep your name in the YP so that your "old" customers can find you. They may have lost your reminder card, or for some reason are not on your reminder list, so they should be able to look in the YP to find you. Also, about 25% of your customers move every year, so they might not get your reminder notices, or you will get a phone number that has been disconnected, (if you call your customers). You don't necessarily need half inch column, but you should at least have your name in there. <br> <br> Willem Blees<br> <br> <br> <div><FONT style="FONT: 10pt ARIAL, SAN-SERIF; COLOR: black"> <HR style="MARGIN-TOP: 10px"> Vote for your city's best dining and nightlife. <A title=http://citysbest.aol.com?ncid=aolacg00050000000102 href="http://citysbest.aol.com/?ncid=aolacg00050000000102" target=_blank>City's Best 2008</A>.</FONT></div> </div> <div id='u8CA99B2C347F7FA-1264-2D3C' class='aol_ad_footer'><FONT style="color: black; font: normal 10pt ARIAL, SAN-SERIF;"><HR style="MARGIN-TOP: 10px"><A title="http://toolbar.aol.com/moviefone/download.html?ncid=aolcmp00050000000011" href="http://toolbar.aol.com/moviefone/download.html?ncid=aolcmp00050000000011" target="_blank">Get the Moviefone Toolbar</A>. Showtimes, theaters, movie news, & more!</FONT> </div>