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<DIV><FONT face="Century Schoolbook" size=2>Let me clarify....In the 28 yrs of
being in business I've never paid one additional dime for an ad in the
phone books. I take advantage of the free one line listing that comes with a
business listing but that's all. I get the same solicitations each year
from the yp sales people trying to get me to "expand" my business by buying
more lines. Forget about it...it doesn't pay for itself....at least in my
market.</FONT></DIV>
<DIV><FONT face="Century Schoolbook" size=2> But it doesn't
hurt to take advantage of the free listing. If I get an occupational good
client out of the deal, I'll take it.</FONT></DIV>
<DIV><FONT face="Century Schoolbook" size=2>My 2 cents
clarified</FONT></DIV>
<DIV><FONT face="Century Schoolbook" size=2>Tom Servinsky</FONT> </DIV>
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style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B>
<A title=paul@bruesch.net href="mailto:paul@bruesch.net">paul bruesch</A>
</DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A title=pianotech@ptg.org
href="mailto:pianotech@ptg.org">Pianotech List</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Wednesday, June 11, 2008 11:45
AM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> Re: Competitive Rates</DIV>
<DIV><BR></DIV>All true, but your 2 cents won't come close to paying for all
the ads in all the YP books out there. How do you decide which YP book(s) to
advertise in? I'm thinking a few people hang onto all of 'em, some people pick
up most of 'em (in abraded, dripping wet plastic bags) out of their driveway
and head straight for the recycle bin. <BR><BR>Double trouble for me is living
on a state line with a river forming the border. That actually TRIPLES the
number of books... Twin Cities metro books, St. Croix Valley books, and
Western Wisconsin books. <BR><BR>Paul Bruesch<BR>Stillwater, MN<BR><BR>
<DIV class=gmail_quote>On Wed, Jun 11, 2008 at 3:53 AM, Tom Servinsky <<A
href="mailto:tompiano@bellsouth.net">tompiano@bellsouth.net</A>> wrote:<BR>
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<DIV bgcolor="#ffffff">
<DIV><FONT face="Century Schoolbook" size=2>Historically, for me, it's been
about 1-5%. Don't use the yellow pages with the hope of gaining loyal
customers. You are likely to generate some business to pay for the
add, and out of that a small percentage might remain loyal. For the
most part the yp is designed for price shoppers and reference
listings.</FONT></DIV>
<DIV><FONT face="Century Schoolbook" size=2> I find that yp
is an excellent way of keeping your name in the public idea. There
is nothing worse than a customer who has lost your phone number and can't
find it. What's worse is if they look in the yp and you aren't listed. It
gives the customer a sense that you aren't credible. I keep a simple listing
which is free with any business phone number.</FONT></DIV>
<DIV><FONT face="Century Schoolbook" size=2>As a normal policy I was always
ask the new customers where they got my name. 90% of time it's
usually a referral from another customer. Every now then it's someone
who is new to the area and looked in the yellow pages. Since my name begins
with an S, I'm the last listing for tuners, which means they have gone
through all of the numbers before they have gotten to my name, which usually
makes me suspect.</FONT></DIV>
<DIV><FONT face="Century Schoolbook" size=2>My 2 cents</FONT></DIV>
<DIV><FONT face="Century Schoolbook" size=2>Tom Servinsky</FONT></DIV>
<DIV>
<DIV></DIV>
<DIV class=Wj3C7c>
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<DIV
style="FONT: 10pt arial; font-size-adjust: none; font-stretch: normal">-----
Original Message ----- </DIV>
<DIV
style="BACKGROUND: rgb(228,228,228); FONT: 10pt arial; font-size-adjust: none; font-stretch: normal; moz-background-clip: -moz-initial; moz-background-origin: -moz-initial; moz-background-inline-policy: -moz-initial"><B>From:</B>
<A title=wimblees@aol.com href="mailto:wimblees@aol.com"
target=_blank>Willem Blees</A> </DIV>
<DIV
style="FONT: 10pt arial; font-size-adjust: none; font-stretch: normal"><B>To:</B>
<A title=pianotech@ptg.org href="mailto:pianotech@ptg.org"
target=_blank>pianotech@ptg.org</A> </DIV>
<DIV
style="FONT: 10pt arial; font-size-adjust: none; font-stretch: normal"><B>Sent:</B>
Wednesday, June 11, 2008 4:17 AM</DIV>
<DIV
style="FONT: 10pt arial; font-size-adjust: none; font-stretch: normal"><B>Subject:</B>
Re: Competitive Rates</DIV>
<DIV><BR></DIV>
<DIV><FONT face=Arial color=#000000 size=2>
<DIV> </DIV>
<DIV>
<DIV>In a message dated 6/5/2008 9:55:55 A.M. Eastern Standard Time, <A
href="mailto:toddpianoworks@att.net"
target=_blank>toddpianoworks@att.net</A> writes:</DIV>
<BLOCKQUOTE
style="PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: blue 2px solid"><FONT
style="BACKGROUND-COLOR: transparent" face=Arial color=#000000 size=2>
<DIV>Can you guesstimate the customers you have gained based on your yp
add? I am talking about good clients, not price shoppers.</DIV>
<DIV> </DIV>
<DIV>Thanks,</DIV>
<DIV>Matthew<BR></DIV></FONT></BLOCKQUOTE></DIV></FONT>Matthew<BR><BR>YP
ads should not be used to gain new members, as much as to keep "old" ones.
Although you will get some new customers from the YP, especially those who
move from other parts of the country and are looking for an RPT, (although
many are now using the PTG web site), you should keep your name in the YP
so that your "old" customers can find you. They may have lost your
reminder card, or for some reason are not on your reminder list, so they
should be able to look in the YP to find you. Also, about 25% of your
customers move every year, so they might not get your reminder
notices, or you will get a phone number that has been disconnected, (if
you call your customers). You don't necessarily need half inch column, but
you should at least have your name in there. <BR><BR>Willem
Blees<BR><BR><BR>
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