<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"> <head> <meta http-equiv=Content-Type content="text/html; charset=us-ascii"> <meta name=Generator content="Microsoft Word 12 (filtered medium)">  <style>  </style>  </head> <body lang=EN-US link=blue vlink=purple> <div class=Section1> <p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; color:navy'>As an addition, I have learned the hard way; keep it simple for yellow page advertising.  Nothing fancy, no paying for web clicks.  We only use the official phone books for our market.  I have found the internet is playing a stronger role in getting us customers.  Google has very good help in this regard <a href="http://www.google.com/support/webmasters/?hl=en">http://www.google.com/support/webmasters/?hl=en</a>.  Oh yea, don’t forget to keep your listing on ptg.org up to date.<o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"; color:black'>Kindest Regards,<o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"; color:black'>Garret <o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"; color:black'>---<o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"; color:black'>Garret Traylor - President<o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"; color:black'>High Point Piano & Music Inc.<o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"; color:black'>88-PIANO (336) 887-4266<o:p></o:p></span></p> <p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; color:navy'><o:p> </o:p></span></p> <div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'> <p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] <b>On Behalf Of </b>Willem Blees<br> <b>Sent:</b> Wednesday, June 11, 2008 4:18 AM<br> <b>To:</b> pianotech@ptg.org<br> <b>Subject:</b> Re: Competitive Rates<o:p></o:p></span></p> </div> <p class=MsoNormal><o:p> </o:p></p> <div id="AOLMsgPart_2_afb103e6-be72-4c7d-af26-7b905ae9ced1"> <div> <p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; color:black'> <o:p></o:p></span></p> </div> <div> <div> <p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; color:black'>In a message dated 6/5/2008 9:55:55 A.M. Eastern Standard Time, <a href="mailto:toddpianoworks@att.net">toddpianoworks@att.net</a> writes:<o:p></o:p></span></p> </div> <blockquote style='border:none;border-left:solid blue 1.5pt;padding:0in 0in 0in 4.0pt; margin-left:3.75pt;margin-top:5.0pt;margin-bottom:5.0pt'> <div> <p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; color:black'>Can you guesstimate the customers you have gained based on your yp add?  I am talking about good clients, not price shoppers.<o:p></o:p></span></p> </div> <div> <p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; color:black'> <o:p></o:p></span></p> </div> <div> <p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; color:black'>Thanks,<o:p></o:p></span></p> </div> <div> <p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; color:black'>Matthew<o:p></o:p></span></p> </div> </blockquote> </div> <p class=MsoNormal style='margin-bottom:12.0pt'>Matthew<br> <br> YP ads should not be used to gain new members, as much as to keep "old" ones. Although you will get some new customers from the YP, especially those who move from other parts of the country and are looking for an RPT, (although many are now using the PTG web site), you should keep your name in the YP so that your "old" customers can find you. They may have lost your reminder card, or for some reason are not on your reminder list, so they should be able to look in the YP to find you. Also, about 25% of your customers move every year, so they might not get your reminder notices, or you will get a phone number that has been disconnected, (if you call your customers). You don't necessarily need half inch column, but you should at least have your name in there. <br> <br> Willem Blees<br> <br> <o:p></o:p></p> <div> <div class=MsoNormal align=center style='margin-top:7.5pt;text-align:center'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'> <hr size=2 width="100%" align=center> </span></div> <p class=MsoNormal style='margin-top:7.5pt'><span style='font-size:10.0pt; font-family:"Arial","sans-serif";color:black'>Vote for your city's best dining and nightlife. <a href="http://citysbest.aol.com/?ncid=aolacg00050000000102" target="_blank" title="http://citysbest.aol.com?ncid=aolacg00050000000102">City's Best 2008</a>.</span><o:p></o:p></p> </div> </div> <div id=u8CA99B2C347F7FA-1264-2D3C> <div class=MsoNormal align=center style='margin-top:7.5pt;text-align:center'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'> <hr size=2 width="100%" align=center> </span></div> <p class=MsoNormal style='margin-top:7.5pt'><span style='font-size:10.0pt; font-family:"Arial","sans-serif";color:black'><a href="http://toolbar.aol.com/moviefone/download.html?ncid=aolcmp00050000000011" target="_blank" title="http://toolbar.aol.com/moviefone/download.html?ncid=aolcmp00050000000011">Get the Moviefone Toolbar</a>. Showtimes, theaters, movie news, & more!</span> <o:p></o:p></p> </div> </div> </body> </html>