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<DIV><FONT face=Arial size=2>Wem and all,</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>thanks for your words of wisdom. We sometimes
are looking for magic in the business world while in the backs of our minds we
know that no such magic exists. As a musician and later an audio engineer
I dealt with the same questions that I'm dealing with now. How does one
continue to grow his or her business. The answer is somewhat simple but
solving the equation is where we all differ. That is why I seek such
advice, I wonder what others might be doing that I'm not doing. My
business has increased steadily and I want to keep it that way. Making a
decent living is all fine and well but I want more than decent! I want
damn good! I'm to the point in my business where I would not think of
abandoning it for some $35000 university gig. Its funny to think that a
college job was all I ever wanted but now I am seeing the down side to that
life. I have yet to try a yellow page add and I probably never will in
Cincinnati. We have lots of tuner listings and all of those guys
charge a lot less than I do. I could never compete with the non PTG/non
RPT fellows who charge $65. I'm still a believer that you get what
you pay for, but everyone is not like that... So I guess I'll just keep
doing what I'm doing if for no other reason than its working out pretty
well. Hopefully things will just continue to grow like they have thus
far. Never the less, I don't think I will be sending out any cards
until after the election, like someone had said junk mail is in abundance these
days. Just last week I got more than 30 postcards from different
campaigns, so my card would probably just blend in with all of
those. </FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>Regards,</FONT></DIV>
<DIV><FONT face=Arial size=2>Shawn Brock, RPT</FONT></DIV>
<DIV><FONT face=Arial size=2>513-316-0563</FONT></DIV>
<DIV><FONT face=Arial size=2><A
href="http://www.shawnbrock.com">www.shawnbrock.com</A></FONT></DIV>
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style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B>
<A title=wimblees@aol.com href="mailto:wimblees@aol.com">wimblees@aol.com</A>
</DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A title=pianotech@ptg.org
href="mailto:pianotech@ptg.org">pianotech@ptg.org</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Monday, October 20, 2008 3:38
PM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> Re: Best approach for acquiring
new business.</DIV>
<DIV><BR></DIV><WBR>Shawn<BR><BR>A basic rule of thumb in the advertising
world is the 7 hit rule. Customers need to be hot over the head at least 7
times before they respond to any kind of promotion. Sending a post card to
churches will generate some new business, but it has to be done numerous times
over a period of a year. The first mailing might produce one or two calls, but
if you keep sending them, more will respond later on. <BR><BR>Going door
knocking might get you a few customers, but it also takes time. Last year
I visited about 2 dozen churches and school. I didn't seen one music director.
The church/school secretary took my card, and only one church choir
director called me, but even that hasn't resulted in a tuning.
<BR><BR>Building a business takes time. Word of mouth is always the best way,
but even that takes time. People have to get to know you. Of course, doing
good work, dressing appropriately and smelling nice are forgone
conclusions. <BR><BR>
<DIV style="CLEAR: both">Willem (Wim) Blees, RPT<BR>Piano
Tuner/Technician<BR>Mililani, Oahu, HI<BR>808-349-2943<BR>Author of: <BR>The
Business of Piano Tuning<BR>available from Potter
Press<BR>www.pianotuning.com</DIV><BR><BR>-----Original Message-----<BR>From:
Shawn Brock <shawnbrock@fuse.net><BR>To: Pianotech List
<pianotech@ptg.org><BR>Sent: Mon, 20 Oct 2008 4:53 am<BR>Subject: Best
approach for acquiring new business.<BR><BR>
<DIV id=AOLMsgPart_2_250903dc-3d15-40be-a1f3-e9ed3035b587>
<DIV><FONT face=Arial size=2>I'm hoping some of you will way in on what you
think the best method for soliciting new business is based on your
personal experience. I am considering a few options for getting new
church customers. 1: Sending out postcards to most or all of the
churches in my area. 2: Good old fashion cold calls. I have not
tried the cold calls method for a few years, but I recall that it didn't work
vary well for me previously. On the other hand I don't want to waste
money on sending out maybe 1000 postcards to get one tuning on a old Baldwin
243. Why we all know nothing is a sure bet when trying to get new
business we know some things work better than others. So what do you
think the best and most profitable approach has been for you? I
appreciate your input as always. </FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>Regards,</FONT></DIV>
<DIV><FONT face=Arial size=2>Shawn Brock, RPT</FONT></DIV>
<DIV><FONT face=Arial size=2>513-316-0563</FONT></DIV>
<DIV><FONT face=Arial size=2><A href="http://www.shawnbrock.com/"
target=_blank>www.shawnbrock.com</A></FONT></DIV></DIV><!-- end of AOLMsgPart_2_250903dc-3d15-40be-a1f3-e9ed3035b587 -->
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