<WBR>Speaking of "lawn" signs. I put one on a major highway close to my house about 3 weeks ago. It cost me $40. I've gotten at least 8 calls from it. I also put a "piano teaching" sign for my wife in the median of the same higway.She's gotten about a dozen calls. I also have Piano Tuning, my name and phone number on three sides of my HHR station wagon. I get calls while driving, and when I park in front of a house. The signs cost me about $800, but it has more than paid for itself. <br>
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<div style="CLEAR: both">Wim<br>
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-----Original Message-----<br>
From: Mike Kurta <mkurta1@comcast.net><br>
To: Pianotech List <pianotech@ptg.org><br>
Sent: Mon, 20 Oct 2008 3:26 pm<br>
Subject: Re: Best approach for acquiring new business.<br>
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<div><FONT face=Tahoma size=2> Shawn: Over 20 years time I have done all ideas mentioned, but word of mouth was still the most productive and longest lasting. However a close second for new business was this: I had a sign made up similar to the "For Sale" signs realtors use. Knowing passing motorists had only a second or two to read it, the sign read, "PIANO TUNING" and the phone number below, both in large block letters. Nothing else. I placed it on the lawn near the road in front of my home. After about a month, I began getting 3-4 calls a week. Apparently it took awhile for the words to sink in to passersby, but it worked amazingly well. </FONT></div>
<div><FONT face=Tahoma size=2> Always ask new clients how they found you as it will indicate what method of advertising works the best for you. </FONT></div>
<div><FONT face=Tahoma size=2> Mike Kurta, RPT</FONT></div>
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