<br><font size=2 face="sans-serif">Wim</font>
<br>
<br><font size=2 face="sans-serif">I've found that showing your face to
someone really helps. Oahu folks are really into personal touch...(
i know, I was at one time engaged to a hula dance competition lady from
Waipau. An incredible amount of clique rules...very tight in
their relationships) By what I learned in that 5 year relationship,
face to face really does the job. I know the miles on your car can be painful,
the interpersonal face to face thing works for me....and even when I started,
I showed my face every month to all the piano stores until they started
using my services, not just a call or card in the mail... It did start
paying off after a few months. even here at UNL, I ran a "special"
for faculty tunings at home...I didn't get much return on my email, but
asking them in person nearly doubled the reponse!!</font>
<br>
<br><font size=2 face="sans-serif">Good luck and keep truckin'</font>
<br>
<br><font size=2 face="sans-serif">Paul</font>
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<td width=40%><font size=1 face="sans-serif"><b>wimblees@aol.com</b> </font>
<br><font size=1 face="sans-serif">Sent by: pianotech-bounces@ptg.org</font>
<p><font size=1 face="sans-serif">10/24/2008 02:33 PM</font>
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<div align=center><font size=1 face="sans-serif">Please respond to<br>
Pianotech List <pianotech@ptg.org></font></div></table>
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<div align=right><font size=1 face="sans-serif">To</font></div>
<td><font size=1 face="sans-serif">pianotech@ptg.org</font>
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<div align=right><font size=1 face="sans-serif">cc</font></div>
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<div align=right><font size=1 face="sans-serif">Subject</font></div>
<td><font size=1 face="sans-serif">Re: Best approach for acquiring new
business... Willem</font></table>
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<br><font size=3>Julia<br>
<br>
That's an incredible amount of business with just two phone calls. I have
sent all the churches and school (a total of about 450), here on
Oahu several letters, including my resume and a PTG brochure on taking
care of piano, and got maybe 6 calls. Maybe I need to call them. (something
I can do during my "days off", like today.) <br>
<br>
Thanks<br>
</font>
<br><font size=3>Willem (Wim) Blees, RPT<br>
Piano Tuner/Technician<br>
Mililani, Oahu, HI<br>
808-349-2943<br>
Author of: <br>
The Business of Piano Tuning<br>
available from Potter Press<br>
www.pianotuning.com</font>
<br><font size=3><br>
<br>
-----Original Message-----<br>
From: KeyKat88@aol.com<br>
To: pianotech@ptg.org<br>
Sent: Fri, 24 Oct 2008 7:07 am<br>
Subject: Re: Best approach for acquiring new business... Willem<br>
</font>
<br><font size=2 face="Arial">Greetings,</font>
<br><font size=2 face="Arial"> </font>
<br><font size=2 face="Arial"> About 320 churches,
about 50 area schools, from Reading area phone book, (some churches
and schools <i>outside</i> our county were listed in there, I called them
all) I contacted each one at least twice. When twice, if their answer both
times was consistently something like: "We have all electronic pianos."
or "We have a member of the church who tunes it." or (annoyed)
"We <i>have</i> a tuner contract." I notated it and never
re-called them. The remainder I called maybe, twice again, making a total
of about 4 times. So total I'd say I called 250 churches, 25 schools, 4
times.</font>
<br><font size=2 face="Arial"> </font>
<br><font size=2 face="Arial">Julia</font>
<br><font size=2 face="Arial"> </font>
<br><font size=2 face="Arial">In a message dated 10/22/2008 4:17:13 A.M.
Eastern Standard Time, </font><a href=mailto:wimblees@aol.com><font size=2 color=blue face="Arial"><u>wimblees@aol.com</u></font></a><font size=2 face="Arial">
writes:</font>
<br><font size=2 face="Arial">Julia<br>
<br>
These are some interesting statistics. On the schools and churches, about
how many did you contact, and did you do it more than once?<br>
</font>
<br><font size=2 face="Arial">Willem (Wim) Blees, RPT<br>
Piano Tuner/Technician<br>
Mililani, Oahu, HI<br>
808-349-2943<br>
Author of: <br>
The Business of Piano Tuning<br>
available from Potter Press</font><font size=2 color=blue face="Arial"><u><br>
</u></font><a href=http://www.pianotuning.com/ target=_blank><font size=2 color=blue face="Arial"><u>www.pianotuning.com</u></font></a>
<br><font size=2 face="Arial"><br>
<br>
-----Original Message-----<br>
From: </font><a href=mailto:KeyKat88@aol.com><font size=2 color=blue face="Arial"><u>KeyKat88@aol.com</u></font></a><font size=2 face="Arial"><br>
To: </font><a href=mailto:pianotech@ptg.org><font size=2 color=blue face="Arial"><u>pianotech@ptg.org</u></font></a><font size=2 face="Arial"><br>
Sent: Tue, 21 Oct 2008 5:34 pm<br>
Subject: Re: Best approach for acquiring new business.<br>
</font>
<br><font size=2 face="Arial">Greetings,</font>
<br><font size=2 face="Arial"> </font>
<br><font size=2 face="Arial"> Just out of tuning
school, In my first 2 years of business, I painstakenly notated where <i><u>every</u></i>
tuning came from...then calculated that I got;</font>
<br><font size=2 face="Arial"> </font>
<br><font size=2 face="Arial">19% from dropping off cards at music stores</font>
<br><font size=2 face="Arial">38% from making phone calls to churches and
schools, either leaving a breif message on the machine <b><i>or </i></b>if
I got an answer, asking if they would like a copy of my resume and a bus.
card and then sending them.</font>
<br><font size=2 face="Arial">13% by passing out cards at local small flea
markets and "arts and antique" fairs.</font>
<br><font size=2 face="Arial">3% from leaving cards at 2 local community
schools of music</font>
<br><font size=2 face="Arial">6% from senior tuners (who didn't want
to tune those spinets which they were referring)</font>
<br><font size=2 face="Arial">13% from yellow page ad (a lot of bargian
hunters)</font>
<br><font size=2 face="Arial">3% from a piano teacher I was aquainted with</font>
<br><font size=2 face="Arial">3% from sending small pack of cards to 3
local moving companies</font>
<br><font size=2 face="Arial">2% from local shoppers'/merchants' paper</font>
<br><font size=2 face="Arial"> </font>
<br><font size=2 face="Arial">Doing tuning for about 6 years now. <b><i>Mostly
referrals</i></b>, and repeat business, some yellow page ad. I must admit
that I got lazy with the phone calls and dropping off the business cards.
I probably could have more business. </font>
<br><font size=2 face="Arial"> </font>
<br><font size=2 face="Arial">Hope this helps,</font>
<br><font size=2 face="Arial">Julia</font>
<br><font size=2 face="Arial"> </font>
<br><font size=2 face="Arial"> </font>
<br><font size=2 face="Arial">In a message dated 10/20/2008 10:53:39 A.M.
Eastern Standard Time, </font><a href=mailto:shawnbrock@fuse.net><font size=2 color=blue face="Arial"><u>shawnbrock@fuse.net</u></font></a><font size=2 face="Arial">
writes:</font>
<br><font size=2 face="Arial">I'm hoping some of you will way in on what
you think the best method for soliciting new business is based on your
personal experience. I am considering a few options for getting new
church customers. 1: Sending out postcards to most or all of the
churches in my area. 2: Good old fashion cold calls. I have
not tried the cold calls method for a few years, but I recall that it didn't
work vary well for me previously. On the other hand I don't want
to waste money on sending out maybe 1000 postcards to get one tuning on
a old Baldwin 243. Why we all know nothing is a sure bet when trying
to get new business we know some things work better than others. So
what do you think the best and most profitable approach has been for you?
I appreciate your input as always. </font>
<br><font size=2 face="Arial"> </font>
<br><font size=2 face="Arial">Regards,</font>
<br><font size=2 face="Arial">Shawn Brock, RPT</font>
<br><font size=2 face="Arial">513-316-0563</font>
<br><a href=http://www.shawnbrock.com/ target=_blank><font size=2 color=blue face="Arial"><u>www.shawnbrock.com</u></font></a>
<br><font size=2 face="Arial"><br>
<br>
</font>
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