Do you mean stuff like this? Paul Bruesch Stillwater, MN <div class="gmail_quote">On Thu, Mar 10, 2011 at 3:04 PM, Mark Purney <<a href="mailto:mark.purney@mesapiano.com">mark.purney@mesapiano.com</a>> wrote: <blockquote class="gmail_quote" style="margin: 0pt 0pt 0pt 0.8ex; border-left: 1px solid rgb(204, 204, 204); padding-left: 1ex;">Sometimes while tuning, I'll read the propaganda the manufacturers put under the lids or on the plates of upright pianos. Usually, it's to brag about some piece of magic technology that was used in the piano to make it better than all other pianos. (In reality, this stuff appears more frequently on pianos that are clearly not better than all other pianos.) But has anyone noticed they really went overboard with this stuff back around the 1960s? I really need to start photographing these when I run into them and start a collection. About 40 or 50 years ago, the marketing buzzword people just got totally out of control, making up cool-sounding stuff to impress us. I think I remember seeing something about a "unique Baldwinization Process" (or something equally ridiculous) that they were bragging no other manufacturer has. Yet they didn't really explain what it was. I can just imagine the confused piano buyers going from showroom to showroom. "Well the last piano we looked at had the Ultralaminatacular soundboard, but this one says a rocket scientist did the scale design. That sounds good, too." "Does this piano have the Jungle Safari tropic-proofing?" "Can we get Ivorglide keytop technology on this model?" </blockquote></div>