<div style="FONT-FAMILY: Arial; COLOR: rgb(0, 0, 0); FONT-SIZE: 12px"><div>Marshall,  I used to run a daily advert in my local paper.  Unfortunately the daily local seems to be a thing of the past I'm afraid as this publication was swallowed by a regional paper .It covered too much area AND cost skyrocketed so I stopped. The rule I was given by an advertising expert way back in the 70's was that a big splashy advertisement once in a while is a waste of  money. They advised that a small advert.  running continuously  would be more effective and I did so for a decade . Keep it simple  Something like this : Marshall's  piano service Tuning , Repair, Regulation Guild registered craftsman Phone # and town Web site  I've mentioned this to you before , but people NEED to know where you live and maybe I'm being old fashioned here but Cell phone numbers don't reassure me as to your stability.Get your town -city -even neighborhood on your site and advertisement copy Just my take based on experience---And stay away from the yellow pages. In Rochester at the national we had a business symposium and the yellow pages was trashed almost unanimously by the group Just my take  YMMV. Tom Driscoll </div><div> </div><div> </div><div style="border-top:1px solid #bcbcbc;margin:5px 0px;"></div>On 08/30/11, Marshall Gisondi<<a class="parsedEmail" href="mailto:pianotune05@hotmail.com" target="_blank">pianotune05@hotmail.com</a>> wrote:<div style="font-size:12;font-family:arial;color:#000000;"><div dir="ltr">Thank you everone who gave me the insight into this Acrosonic.  I sure appreciate it.    We discussed newspaper advertising before, and I know word ofmouth is great, but to get the ball rolling, I'm thinking about newspaper advertising. I met with SCORE yesterday, and the two people I met with suggested I advertise in doe of our papers.  Would a simple ad like PIANO TUNING & REPAIR CALL put my phone number and website address under that, be sufficient, or do I need more copy?  I want to do this as cheaply as possible. thanks everyone. Marshall Marshall Gisondi Piano Technician Marshall's Piano Service <a class="parsedEmail" href="mailto:pianotune05@hotmail.com" target="_blank">pianotune05@hotmail.com</a> 215-510-9400 <a href="http://www.phillytuner.com/" target="_blank">www.phillytuner.com</a> Graduate of The School of Piano Technology for the Blind <a href="http://www.pianotuningschool.org/" target="_blank">www.pianotuningschool.org</a> Vancouver, WA </div></div></div>