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Joe, to make use of a QR Code you need a cellphone of the
"smartphone" type that has internet on it. You install an
application that is a QR Code reader, point the phone at the funny
square "maze" as if taking a photo of it, and the cellphone decodes
it and takes you to whatever website it is for. It's a quick way to
direct a customer to your website.<br>
<br>
<font face="Arial">I don't want to go too off-topic, piano-wise,
with this QR stuff. But since we all need to consider marketing,
it's at least tangentially relevant! I'm interested to know
whether QR Codes are becoming as widespread in the US as here in
the UK.<br>
<br>
In the UK, cellphones became very popular very quickly. We as a
nation were "early adopters" of cellphone technology, achieving
much higher market saturation than the US very quickly. This had
also been the case for VHS video machines in the 1980s. For some
reason we in the UK liked video more quickly than was the case in
the US.<br>
<br>
With the cellphones, the market quickly got saturated, until there
was no-one left without one. What were manufacturers to do?
Advertising quickly skewed (sometimes very subtly and stylishly)
away from "get a cellphone" towards "if you haven't got the LATEST
cellphone you're pathetic". And of course with devlopments in
cellphone technology, came smartphones with internet access,
applications etc. Apple really pushed all that forward with the
iPhone, and all the other makers raced to overtake.<br>
<br>
Anyway, I have noticed over about the past year or so, that QR
Codes are appearing everywhere in the UK. Is it the same in the
US? It's a rapidly developing bit of technology. Increasingly, I
think all cellphones will be smartphones, and I think QR Codes are
likely to grow and to remain a while. One problem is that as far
as I understand it, there is not one universal format that works
with all smartphone software operating systems. But that may
change.<br>
<br>
So I am wondering now, if it would be worth having smart little
labels printed just with a QR Code, perhaps a nice black on gold,
to be discreetly stuck on the piano, say on the nameboard of an
upright. And it's frustrating that I recently got a batch of
business cards printed, and turned down the oiption to ahve
anything printed on the back!<br>
<br>
Best regards,<br>
<br>
David.<br>
<a class="moz-txt-link-abbreviated" href="http://www.davidboyce.co.uk">www.davidboyce.co.uk</a><br>
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<pre wrap="">O.K., showing my age, I suspect, but what the hell is a QR Code?? I opened
the attachment and got a funny looking square with a whole lot of
squigglies in it. No clue what that is. Looks like a maze for someone's pet
rat.<G>
Joe
Joe Garrett, R.P.T.
Captain of the Tool Police
Squares R I
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