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<DIV>
<DIV> Susan</DIV>
<DIV> Loved it. The unexamined life isn't worth
living.</DIV>
<DIV> Dale</DIV>
<BLOCKQUOTE
style="PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: blue 2px solid"><=
FONT
style="BACKGROUND-COLOR: transparent" face=Arial color=#000000 size=
=2>For the
second time in not so very long, someone is talking about<BR>me "working f=
or
free" if I don't charge a bundle for various minor<BR>services. In fact, t=
he
previous time, someone said that my opinions<BR>didn't have to be consider=
ed,
because I "worked for free."<BR><BR>I think I can make a good case for my
pricing practices, which<BR>suit me, my area, my customers, their pianos, =
and
my bank account<BR>just fine.<BR><BR>I suspect that this hustler mentality=
is
forced upon people by their<BR>choice of location ... or perhaps their cho=
ice
of location followed<BR>naturally from a hustler mentality. If someone cho=
oses
to live in<BR>a region where living costs and overhead expenses are sky-hi=
gh,
that's<BR>up to them. Perhaps they like having to put in all that time
on<BR>freeways getting to jobs in a large region. Perhaps they like<BR>mak=
ing
six figures by hustling all day 6 days a week, so that they<BR>can support=
our
government by being in a high tax bracket. Perhaps,<BR>they simply have a =
lot
of dependents or illness in the family, and<BR>must work that hard. (If so=
, my
condolences ...) Perhaps,<BR>they even like working for super-rich people =
and
big, up-tight<BR>institutions, which I have found, with some notable
exceptions,<BR>to be very over-rated.<BR><BR>Whatever one's income, region=
,
needs, etc., there are two ways<BR>to price: either one sets one's basic f=
ees
high enough that the<BR>little extras like vacuuming are already covered, =
or
one nickels-and-dimes<BR>customers by fattening up the little chores into
full-fledged<BR>"services" for which one must extract sizable fees. To
achieve<BR>this, one must put on a salesman's hat. It doesn't fit me. Nor
do<BR>I enjoy spending 30 minutes or an hour thoroughly cleaning a<BR>gran=
d,
when I can get the worst of the detritus, dust, grit,<BR>fingerprints, pap=
er
clips, etc., seen to in about five minutes.<BR><BR>By making the little st=
uff
a normal part of basic piano service,<BR>one has the freedom to choose how=
much of it to do or not to do.<BR>One also does not need to chat up a cust=
omer
to wring some more<BR>money from them. And what happens if they don't feel=
like paying<BR>for a big-deal cleaning? Does one just leave the piano
filthy,<BR>and wade through the grime for the rest of the tuning? And
if<BR>they turn down "extra" $-costing service, there is that sour taste
in<BR>everyone's mouth afterwards. I can get along quite well without<BR>t=
hat
sour taste.<BR><BR>Everyone is welcome to run their businesses exactly as =
they
please.<BR>If someone wants to charge a second full tuning fee for
sticking<BR>around, touching up a tuning for five minutes, and going for f=
ree
to a<BR>(good) concert, also getting known by sight (and liked) by a lot<B=
R>of
the audience, that's fine with me. Do whatever suits you.<BR><BR>I chose a=
n
easy-going laid-back informal place, with lots of<BR>educated and enlighte=
ned
people living nearby, in a lovely region<BR>(somewhat over-damp some times=
of
year, like now) where living costs<BR>were reasonable. I settled down, my =
work
got more and more<BR>interesting, the concert work arrived, steady repeat
customers gradually<BR>appeared (without phoning or postcards from me) and=
I'm
moving<BR>toward a lighter work load as I near retirement age. It<BR>all s=
uits
me just fine. I don't intend to burn out, pushing<BR>for $$$ all the time.=
I'm
solvent, I like the freedom, and I'm<BR>doing it all in a way both I and m=
y
customers like.<BR><BR>So -- what's a holiday without a good rant? -- you =
can
take your<BR>six figures and stuff it into the mortgage of your overpriced=
home,<BR>your "health" insurance, your liability insurance, your tool
insurance,<BR>your annuity for when you just can't hack it anymore, your
high<BR>car insurance, your exorbitant state and local sales taxes,
your<BR>advertising, the upkeep of your fancy vehicles, your high
grocery<BR>and restaurant costs, lots of bookkeeping to keep track of it
all,<BR>and a good chiropractor to deal with the physical results of
too<BR>much tuning and driving, etc. etc. etc.<BR><BR>And of course, I cou=
ld
be completely wrong about your lifestyle,<BR>your customers' lifestyle, an=
d
your cost structure. It's always<BR>possible to be completely wrong. If th=
e
shoe doesn't fit, just<BR>don't put it on. Do what suits you -- as I do,
without apology.<BR><BR>Happy New Year, anyway.<BR><BR>(thanks, Conrad, fo=
r
the sleek new 2006-model flamesuit ...)<BR>Susan Kline</FONT></BLOCKQUOTE>=
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