<HTML> <HEAD> <TITLE>Re: advertising & stuff</TITLE> </HEAD> <BODY BGCOLOR="#FFFFFF"> Kallie, I agree with Willem's advice, except that the classified section of a daily= paper is expensive and never worked well for me. But weekly shoppers have w= orked great. And I would add: in the weekly shopper (if the ads are organize= d into categories), put your ad in the most general "merchandise for sa= le" section. This is the section that everybody who picks up the thing = will browse through. People generally don't turn to a weekly shopper when th= ey're specifically looking for a piano technician, so it's not as useful to = have your ad in a "services" or "musical instruments" se= ction. Just keep running it and eventually you'll get calls from people who'= ve seen the ad repeatedly and suddenly decide it's time to ge their piano tu= ned-- or who have been told about it by someone else. Joseph Giandalone, RPT ---------- From: Wimblees@AOL.COM To: pianotech@ptg.org Subject: Re: advertising & stuff Date: Thu, Jun 7, 2001, 3:15 PM <BLOCKQUOTE>In a message dated 6/7/01 11:37:19 AM Central Da= ylight Time, kccs@netralink.com writes: Hi List   Which advertising method do you find to work the best in our= profession?   Kallie Swanepoel PIANO TUNER South Africa (Member of the SA Association Other than word of mouth, I think the best advertising, for the dollar spen= t, is the Yellow Pages. (what ever he equivalent is in South Africa). Most <BR= > customers know my name, or if not, they would recognize it when they see it= in print. The best to look for that is in the YP. I do get some new custome= rs from the YP, but that is not why I keep my name in there. The next best advertising is the classified section of the newspaper. If yo= u live in a large metropolitan area, with one or two daily newspapers, the be= st place to put your ad is in a local weekly shopper type newspaper. But in <B= R> order for it to be effective, you need to keep the ad in there week after <= BR> week. Willem Blees </BLOCKQUOTE> </BODY> </HTML>