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<DIV><FONT face=Arial size=2>Tom,</FONT></DIV>
<DIV><FONT face=Arial size=2>I totally agree, you cannot =
discount that
S&S still make a very good instrument.</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>Stuart Balsillie</FONT></DIV>
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<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: =
black"><B>From:</B>
<A title=tompiano@gate.net href="mailto:tompiano@gate.net">Tom =
Servinsky</A>
</DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A =
title=pianotech@ptg.org
href="mailto:pianotech@ptg.org">pianotech@ptg.org</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Friday, August 02, 2002 =
5:55
AM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> RE: ref S&S =
marketing
techniques</DIV>
<DIV><BR></DIV>
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<DIV>
<DIV><STRONG><FONT color=#800080>Terry,</FONT></STRONG></DIV>
<DIV><STRONG><FONT color=#800080>I dont know whats worst S&S =
and their
marketing techniques or the people who own these "precious"
instruments,............ gee when asked to do some work
<U>some</U> owners think you about to operate on their only
child.</FONT></STRONG></DIV>
<DIV><FONT face=Arial color=#800080 size=2><STRONG>But you =
cant blame
S&S for trying..............</STRONG></FONT></DIV>
<DIV><FONT face=Arial color=#800080 size=2></FONT>
<DIV><FONT face=Arial color=#0000ff size=2><SPAN
class=630182519-01082002></SPAN></FONT> </DIV>
<DIV><FONT face=Arial color=#0000ff size=2><SPAN
class=630182519-01082002>>Ahhhh...marketing,</SPAN></FONT><FONT =
face=Arial color=#0000ff size=2><SPAN =
class=630182519-01082002> the price we
pay for a free market/capitalistic society. Just remember that =
many
marketing techniques ( annoying and tenacious as they tend to be), =
are
generally proven through marketing studies demonstrating =
buying
trends of potential buyers. The better the marketing the better the =
sales,
the better the chances of survival. Like it or not,
volitility is ever-present in all businesses. =
</SPAN></FONT></DIV>
<DIV><FONT face=Arial color=#0000ff size=2><SPAN
class=630182519-01082002>Steinway, in my opinion, has been =
masterfull
through all these years at marketing their product. They have
effectively convinced generations that their product,and only =
their
product, should be the instrument of choice. Argue if you will, =
but
they have effectively drilled that message loud and clear. And =
lastly, the
last count I took of remaining US piano manufacturers , the =
Steinway
& Sons Piano Company still continues to be tops of that
list. </SPAN></FONT></DIV>
<DIV><FONT face=Arial color=#0000ff size=2><SPAN
class=630182519-01082002>Tom Servinsky, RPT</SPAN></FONT></DIV>
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