<HTML><FONT FACE=arial,helvetica><FONT SIZE=2>In a message dated 6/7/01 11:37:19 AM Central Daylight Time,
<BR>kccs@netralink.com writes:
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<BR><BLOCKQUOTE TYPE=CITE style="BORDER-LEFT: #0000ff 2px solid; MARGIN-LEFT: 5px; MARGIN-RIGHT: 0px; PADDING-LEFT: 5px">Hi List</FONT><FONT COLOR="#000000" SIZE=3 FAMILY="SANSSERIF" FACE="Arial" LANG="0">
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<BR></FONT><FONT COLOR="#000000" SIZE=2 FAMILY="SANSSERIF" FACE="Arial" LANG="0">Which advertising method do you find to work the best in our profession?</FONT><FONT COLOR="#000000" SIZE=3 FAMILY="SANSSERIF" FACE="Arial" LANG="0">
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<BR></FONT><FONT COLOR="#000000" SIZE=2 FAMILY="SANSSERIF" FACE="Arial" LANG="0">Kallie Swanepoel
<BR>PIANO TUNER
<BR>South Africa</FONT><FONT COLOR="#000000" SIZE=3 FAMILY="SANSSERIF" FACE="Arial" LANG="0">
<BR></FONT><FONT COLOR="#000000" SIZE=2 FAMILY="SANSSERIF" FACE="Arial" LANG="0">(Member of the SA Association </FONT><FONT COLOR="#000000" SIZE=3 FAMILY="SANSSERIF" FACE="Arial" LANG="0">
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<BR></FONT><FONT COLOR="#000000" SIZE=2 FAMILY="SANSSERIF" FACE="Arial" LANG="0">
<BR>Other than word of mouth, I think the best advertising, for the dollar spent,
<BR>is the Yellow Pages. (what ever he equivalent is in South Africa). Most
<BR>customers know my name, or if not, they would recognize it when they see it
<BR>in print. The best to look for that is in the YP. I do get some new customers
<BR>from the YP, but that is not why I keep my name in there.
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<BR>The next best advertising is the classified section of the newspaper. If you
<BR>live in a large metropolitan area, with one or two daily newspapers, the best
<BR>place to put your ad is in a local weekly shopper type newspaper. But in
<BR>order for it to be effective, you need to keep the ad in there week after
<BR>week.
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<BR>Willem Blees</FONT></HTML>