<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD> <META http-equiv=Content-Type content="text/html; = charset=iso-8859-1"> <META content="MSHTML 5.50.4522.1800" name=GENERATOR> <STYLE></STYLE> </HEAD> <BODY bgColor=#ffffff> <DIV><FONT face=Arial>Hi,</FONT></DIV> <DIV><FONT face=Arial>I found that music teachers, schools and = churches, if you give them good service</FONT></DIV> <DIV><FONT face=Arial>the word of mouth from that really pays = off.</FONT></DIV> <DIV><FONT face=Arial>With your name in the yellow pages, they will = always be able to find you.</FONT></DIV> <DIV><FONT face=Arial>I also found that a toll free telephone number = helps, they are quite inexpensive now.</FONT></DIV> <DIV><FONT face=Arial>If you do not have a wife to take the calls, = then have call forwarding to your cell </FONT></DIV> <DIV><FONT face=Arial>phone.</FONT></DIV> <DIV><FONT face=Arial>The above, has kept me as busy as I want to be = for the last 25 years. I have been</FONT></DIV> <DIV><FONT face=Arial>doing a University School of Music for the last = 13 years. So I have been very lucky.</FONT></DIV> <DIV><FONT face=Arial>Regards,</FONT></DIV> <DIV><FONT face=Arial>John M. Ross</FONT></DIV> <DIV><FONT face=Arial>Windsor, Nova Scotia.</FONT></DIV> <BLOCKQUOTE dir=ltr style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; = BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px"> <DIV style="FONT: 10pt arial">----- Original Message ----- </DIV> <DIV style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: = black"><B>From:</B> <A title=mjbkspal@execpc.com = href="mailto:mjbkspal@execpc.com">Mike and Jane Spalding</A> </DIV> <DIV style="FONT: 10pt arial"><B>To:</B> <A = title=pianotech@ptg.org href="mailto:pianotech@ptg.org">pianotech@ptg.org</A> </DIV> <DIV style="FONT: 10pt arial"><B>Sent:</B> Thursday, June 07, 2001 = 7:29 PM</DIV> <DIV style="FONT: 10pt arial"><B>Subject:</B> Re: advertising & stuff</DIV> <DIV><BR></DIV> <DIV><FONT size=2>Hi Kallie,</FONT></DIV> <DIV> </DIV> <DIV><FONT size=2>1.  Personal networking, word-of-mouth, = referals from friends customers and dealers.  Make sure all of these contacts = have some of your business cards.</FONT></DIV> <DIV> </DIV> <DIV><FONT size=2>2.  Yellow Page listing.  (Nowhere near = as productive as #1)</FONT></DIV> <DIV> </DIV> <DIV><FONT size=2>Haven't tried anything else yet, but suspect there = is nothing as effective as these two.</FONT></DIV> <DIV> </DIV> <DIV><FONT size=2>Mike Spalding</FONT></DIV> <BLOCKQUOTE style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; = BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px"> <DIV style="FONT: 10pt arial">----- Original Message ----- </DIV> <DIV style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: = black"><B>From:</B> <A title=kccs@netralink.com = href="mailto:kccs@netralink.com">Kallie Swanepoel</A> </DIV> <DIV style="FONT: 10pt arial"><B>To:</B> <A = title=pianotech@ptg.org href="mailto:pianotech@ptg.org">pianotech@ptg.org</A> </DIV> <DIV style="FONT: 10pt arial"><B>Sent:</B> Thursday, June 07, 2001 = 11:26 AM</DIV> <DIV style="FONT: 10pt arial"><B>Subject:</B> RE: advertising = & stuff</DIV> <DIV><BR></DIV> <DIV><SPAN class=240292015-07062001><FONT face=Arial size=2>Hi = List</FONT></SPAN></DIV> <DIV><SPAN class=240292015-07062001><FONT face=Arial size=2></FONT></SPAN> </DIV> <DIV><SPAN class=240292015-07062001><FONT face=Arial = size=2>Which advertising method do you find to work the best in our profession?</FONT></SPAN></DIV> <DIV><SPAN class=240292015-07062001><FONT face=Arial size=2></FONT></SPAN> </DIV> <DIV><SPAN class=240292015-07062001> <P><FONT size=2>Kallie Swanepoel<BR>PIANO TUNER<BR><SPAN class=240292015-07062001>South Africa</SPAN></FONT></P> <P><FONT size=2>(Member of the SA Association of Professional = Piano Tuners)<BR>Tel.:   =         012/422-3340 (W)<BR>Tel.:           012/343-4946 = (H)<BR>Mobile: 083-261-6942<BR>Fax:        012/343-4946<BR>E-Mail: <A href="mailto:kccs@netralink.com">kccs@netralink.com</A></FONT> </P></SPAN></DIV> <BLOCKQUOTE> <DIV class=OutlookMessageHeader dir=ltr align=left><FONT = face=Tahoma size=2>-----Original Message-----<BR><B>From:</B> = owner-pianotech@ptg.org [mailto:owner-pianotech@ptg.org]<B>On Behalf Of </B>Wimblees@AOL.COM<BR><B>Sent:</B> 07 June, 2001 = 01:32<BR><B>To:</B> pianotech@ptg.org<BR><B>Subject:</B> Re: advertising & stuff<BR><BR></FONT></DIV><FONT face=arial,helvetica><FONT = size=2>In a message dated 6/5/01 9:27:39 PM Central Daylight Time, <BR>pianolover88@hotmail.com writes: <BR><BR><BR> <BLOCKQUOTE style="PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #0000ff = 2px solid; MARGIN-RIGHT: 0px" TYPE="CITE">On a lighter note, If a customer failed to show up = for a tuning appointment, <BR>would you charge her mileage to make a = second trip? I did. <BR>Terry Peterson = <BR><BR></BLOCKQUOTE><BR><BR>First, regarding specialty advertising. I found, for the most part, that <BR>anything but the Yellow Pages, or a constantly running 3 or 4 = line ad in the <BR>classifieds promoting your tuning business, doesn't = pay. I have tried dozens <BR>of them, and none of them produced enough = additional work to make it worth <BR>while. Sometimes they just barely broke even, = and some didn't do a darn <BR>thing. <BR><BR>As far as no shows are = concerned. I wrote a post about this subject about a <BR>year ago. Basically, = I give the customer the benefit of the doubt for her <BR>excuse why she = wasn't home. In fact, what difference does it make what her <BR>excuse = is, the bottom line is, she wasn't there to let you in to tune the = <BR>piano. Therefore, my stand on this subject is that this part of the "job <BR>description" of being a piano tuner. It comes with  the territory. No matter <BR>how hard we try, there are always going = to be no shows. Therefore, I write it <BR>off, and go on with my life. When = I did try to collect in the past, it <BR>created bad feelings. I just = don't need that. So I let it go, and hope we can <BR>reschedule at a later = date. Of course, the customer only gets one shot at <BR>this. The second = time, I get nasty, and either collect, or write the customer <BR>off for = ever. <BR><BR>Willem </FONT></FONT></BLOCKQUOTE></BLOCKQUOTE></BLOCKQUOTE></BODY></HTML>