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Avery;
<P>I would be honored if you would like to include <A HREF="http://www.EqualTemperament.com">EqualTemperament.com</A>
in your presentation.
<P>------------------- A little background -------------------
<P>Over the last five years or so some very special people in PTG have
demonstrated and instilled in me a sense of responsibility to do all I
can to help promote the use of the piano. I believe that the success
and growth of the piano begins at home and continually grows with
each new piano customer.
<P>A recent statistic says that approximately "20 % of our population move
every year". With the world changing so fast more and more people
are getting online. It only makes sense for a technician to get a business
web site. Perhaps some technicians think that their "current" marketing
and advertising is getting them all the business they will ever need -
then perhaps the internet is not for them. However, if a technician wishes
to expand their business, the internet can and will be of help to them.
<P>Avery, it is good that you are spending the time to help educate and
expose your peers to the internet. I can say without hesitation what we
see today with the internet is just the surface of a glacier.....
not the tip of an iceberg.
<P>For the past two years I have been working on a Business Management
degree with the University of Maryland. Among the varied marketing and
management classes that I have been exposed to, I have also had the
good fortune to take two specialized classes - one on Web Site design and
the other on Desktop publishing. EqualTemperament.com has emerged
from these experiences. I hope that the site can serve as a good example
for your group.
<BR>
<P><B>A few of my observations</B>. Technicians will perhaps want to develop
three types of sites - a flat site or the "Basic Home Page", a specialized
or regional site or a Corporate type sites.
<UL>
<LI>
The flat site or basic one page site is limited to basic core information.
Designed to support the individual or small business, the flat site is
the "plankton" of the interest' food web and supplies the basic information
people are looking for.</LI>
<UL>
<LI>
Company Name</LI>
<LI>
Contact information</LI>
<LI>
Service description</LI>
<LI>
Location</LI>
<LI>
Pricing etc....</LI>
<LI>
& various link recommendations.</LI>
<LI>
</LI>
</UL>
<LI>
The regional sites build upon the flat sites - supporting a broader
geographical region, interest or subject mater. These sites can be as small
as a local community or support a state or region or as large as the world,
depending on the breadth of subject matter. For example these sites exist
to support:</LI>
<UL>
<LI>
PTG members</LI>
<LI>
local piano teachers</LI>
<LI>
concert listings for the local schools and churches</LI>
<LI>
community events</LI>
<LI>
local music resources</LI>
</UL>
</UL>
<UL>
<LI>
The corporate or multi-national sites offer a corporate type presence.
Example: Yamaha.com, Steinway, Kawai, DampChaser etc. These can be very
large and complex involving a great deal of effort on the part of sales,
marketing, advertising and public relations departments or they can be
rather small and more closely related to the flat site.</LI>
</UL>
<B> Costs</B> (my costs)
<UL>
<LI>
$50.00 yearly domain fee to InterNick</LI>
<LI>
$20.00 per month for domain hosting fee at interspeed.net</LI>
<LI>
$30.00 per month for local ISP (Internet Service Provider)</LI>
</UL>
<B>Publishing Software</B> - recommend using one of the following (I use
FrontPage):
<UL>
<LI>
Netscape Communicator (Free)</LI>
<LI>
Microsoft Frontpage 98 ($80.00)</LI>
<LI>
Adobe PageMill (?)</LI>
<LI>
Net Objects Fusion (?)</LI>
<LI>
Claris Home Page ($60.00)</LI>
</UL>
<B>Graphics Software:</B>
<UL>
<LI>
<A HREF="http://www.jasc.com/psp.html">Paint Shop Pro v.5</A> ($100.00)
The new version about as good as PhotoShop!</LI>
<LI>
<A HREF="http://www.adobe.com/">Adobe PhotoShop </A>($995.00)</LI>
</UL>
<B>Books</B>
<UL>
<LI>
"Creating Killer Web Sites" by David Siegel</LI>
<LI>
"Web Publishing Unleashed (Professional Reference Edition) by William R.
Stanek</LI>
</UL>
(*You can order these books through our "<A HREF="http://equaltemperament.com/bookstore/default.htm">Bookstore".
C</A>onduct a search on the title and/or author.)
<P><B>Hardware:</B>
<UL>
<LI>
Scanner</LI>
<LI>
Digital Camera</LI>
<LI>
Color printer (to proof your work)</LI>
</UL>
<B>Time</B>
<UL>
<LI>
Lots of it......</LI>
<LI>
I spend about 10 to 15 hours a week working on EqualTemperament.com</LI>
</UL>
I hope this might be of help you.....
<BR>Sincerely;
<BR>Garret Traylor
<BR>
<P>Avery Todd wrote:
<BLOCKQUOTE TYPE=CITE>List,
<P>On Saturday June 13th, I'll be doing the chapter technical. I'm going
to
<BR>do a computer/internet type of thing to try and encourage more of our
members
<BR>to get online. As far as I know, we only have four, with a fifth one
just beginning.
<BR>We have a classroom here that has a computer system with a projector
thing that projects everything on the computer screen onto a large screen
on the
<BR>wall. I'm going to set up a bunch of sites to show them, primarily
piano related. A couple of the others online are going to get some cost
information for everything needed to get onto the net. With all the sites
there are available, I don't think I'll have any trouble filling up the
time.
<BR>Here are some of the links I may be using. If any of you have any ideas
<BR>for other good links, unusual links, etc. let me know. Any other suggestions
along this line are also welcome. Thanks.
<P>Avery</BLOCKQUOTE>
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