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<DIV>Hello Guy,</DIV>
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<DIV> "The rule of 10" was a tactic used by the </DI=
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<DIV>Japanese in the late 50s, 60s and 70s to penetrate </DIV>
<DIV>and eliminate innate competition in the American market.</DIV>
<DIV> </DIV>
<DIV> This is called "dumping" and is illegal.</DIV>
<DIV>When you have eliminated your competition then </DIV>
<DIV>you raise your price. We now have two (2) </DIV>
<DIV> American piano manufactures. </DIV>
<DIV> </DIV>
<DIV> "The rule of 10" was simply to sell (or dump) your</DIV>
<DIV>product at 10% less that the competition at the</DIV>
<DIV>wholesale level. Thats 10% at "wholesale" witch</DIV>
<DIV>equals about 25% to 30% at the retail level.</DIV>
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