<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD> <META http-equiv=Content-Type content="text/html; = charset=windows-1252"> <META content="MSHTML 6.00.2800.1106" name=GENERATOR> <STYLE></STYLE> </HEAD> <BODY> <DIV><EM>"Will it sound like "a squadron of dive bombers,"...? Or will = it begin life with the enormous bass and sweet-singing treble....? Will it be = good enough for Steinway's concert division...?"</EM></DIV> <DIV><EM></EM> </DIV> <DIV><EM>No one can say. Not yet.</EM></DIV> <DIV><EM></EM> </DIV> <DIV><EM>Every Steinway is made the same way from the same materials by = the same workers. Yet every Steinway ends up being different from every other — = not in appearance, perhaps, but in ways that are not easily put into words: = colorations of sound, nuances of strength or delicacy, what some pianists call = personality. Some Steinways end up sounding small or mellow, fine for chamber music. = Some are so percussive a full-strength orchestra cannot drown them out. On some, = the keys move with little effort. On others, the pianist's hands and arms get a workout.</EM></DIV> <DIV><EM></EM> </DIV> <DIV><EM>Why? No one at Steinway can really say.</EM></DIV> <DIV><EM></EM> </DIV> <DIV><EM>Perhaps it is the wood. No matter how carefully Steinway = selects or prepares each batch, some trees get more sunlight than others in the = forest, and some get more water. </EM></DIV> <DIV> </DIV> <DIV>Oh, oh, ROFL. Oh, my tummy hurts. </DIV> <DIV> </DIV> <DIV>No one at Steinway can really say? Oh, come on! No engineers at = Steinway? No one at Steinway read any of Stanwood's articles on how to measure key = ratio or how to set a proper capstan line? No one at Steinway that can measure = with a ruler? No one at Steinway that has had a college class in wood = technology?</DIV> <DIV> </DIV> <DIV>No one can really say? They mean no one in the MARKETING DEPARTMENT = is WILLING to say! Keep the mystique alive! More sunlight, more water - = what a crock! Shroud it in mystery and keep the BS coming.</DIV> <DIV> </DIV> <DIV>You know, I never thought of it before. Make a product where some = turn out excellent and some are dogs - just making people cuss and yak (like I am = doing here) keeps your product on the tips of people's tongues. And that's all = it takes. Just like our politicians have taught us, tell the people a lie = enough times and they will come to believe it - just keep repeating it over and = over. This is amazing. I've gotta get back and finish this wonderful adventure = in marketing.</DIV> <DIV> </DIV> <DIV>Terry Farrell</DIV> <DIV> <SPAN id=__#Ath#SignaturePos__></SPAN> </DIV> <DIV>----- Original Message ----- <DIV>From: "John Ross" <<A href="mailto:jrpiano@win.eastlink.ca">jrpiano@win.eastlink.ca</A>></= DIV> <DIV>To: "<A href="mailto:Pianotech@Ptg.Org">Pianotech@Ptg.Org</A>" = <<A href="mailto:pianotech@ptg.org">pianotech@ptg.org</A>></DIV> <DIV>Sent: Sunday, May 11, 2003 4:24 AM</DIV> <DIV>Subject: Steinway Article in NY Times</DIV></DIV> <DIV><BR></DIV>> <A href="http://www.nytimes.com/2003/05/11/nyregion/11PIAN.html?th">http:/= /www.nytimes.com/2003/05/11/nyregion/11PIAN.html?th</A><BR>> <BR>> John M. Ross<BR>> Windsor, Nova Scotia, Canada<BR>> <A href="mailto:jrpiano@win.eastlink.ca">jrpiano@win.eastlink.ca</A><BR>&g= t; <BR>> _______________________________________________<BR>> = pianotech list info: <A href="https://www.moypiano.com/resources/#archives">http://www.ptg.org= /mailman/listinfo/pianotech</A></BODY></HTML>