<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD><TITLE>Re: advertising & stuff</TITLE> <META http-equiv=Content-Type content="text/html; = charset=iso-8859-1"> <META content="MSHTML 5.50.4611.1300" name=GENERATOR></HEAD> <BODY bgColor=#ffffff> <DIV>Hi Listers</DIV> <DIV> </DIV> <DIV>From = the respons I had from the list, it seems to me that a few of us are using flyers, = Bill boards, teleSales and letters to schools.  For what reason is this, = doesn't it work?</DIV> <DIV> </DIV> <DIV> Kallie Swanepoel PIANO TUNER South Africa (Member of the SA Association of Professional Piano Tuners) Tel.:           012/422-3340 (W) Tel.:   =         012/343-4946 (H) Mobile: 083-261-6942 Fax:        012/343-4946 E-Mail: kccs@netralink.com </DIV> <BLOCKQUOTE dir=ltr style="MARGIN-RIGHT: 0px"> <DIV class=OutlookMessageHeader dir=ltr align=left>-----Original Message----- From: = owner-pianotech@ptg.org [mailto:owner-pianotech@ptg.org]On Behalf Of rufy@rcn.com Sent: 08 June, 2001 10:30 To: pianotech@ptg.org Subject: Re: advertising & stuff </DIV> Kallie, I agree with Willem's = advice, except that the classified section of a daily paper is expensive and = never worked well for me. But weekly shoppers have worked great. And I would = add: in the weekly shopper (if the ads are organized into categories), put = your ad in the most general "merchandise for sale" section. This is the section = that everybody who picks up the thing will browse through. People generally = don't turn to a weekly shopper when they're specifically looking for a piano = technician, so it's not as useful to have your ad in a "services" or = "musical instruments" section. Just keep running it and eventually you'll get = calls from people who've seen the ad repeatedly and suddenly decide it's = time to ge their piano tuned-- or who have been told about it by someone else. Joseph Giandalone, RPT ---------- From: Wimblees@AOL.COM To: pianotech@ptg.org Subject: Re: advertising = & stuff Date: Thu, Jun 7, 2001, 3:15 PM <BLOCKQUOTE>In a message dated 6/7/01 11:37:19 AM = Central Daylight Time, kccs@netralink.com writes: Hi List   Which = advertising method do you find to work the best in our profession?   Kallie Swanepoel PIANO TUNER = South Africa (Member of the SA Association Other than word of mouth, I think the best advertising, for the dollar spent, is = the Yellow Pages. (what ever he equivalent is in South Africa). Most customers know my name, or if not, they would recognize it when = they see it in print. The best to look for that is in the YP. I do get = some new customers from the YP, but that is not why I keep my name in = there. The next best advertising is the classified section of the newspaper. If you live in a large metropolitan area, with one or = two daily newspapers, the best place to put your ad is in a local = weekly shopper type newspaper. But in order for it to be effective, you = need to keep the ad in there week after week. Willem = Blees </BLOCKQUOTE></BLOCKQUOTE></BODY></HTML>