<html> At 07:58 AM 07/22/2001 -0400, you wrote: <blockquote type=cite cite>In a message dated 7/22/01 5:13:51 AM Central Daylight Time, kccs@netralink.com writes: <blockquote type=cite cite>Hi, Has anyone tried a radio advert, and does it work? Kallie Swanepoel </blockquote></blockquote> I tried radio advertising about ten years ago. For the work it brought it in, the cost was 17%. For it to be effective your cost would need to be about 10%. It did not bring in any tuning, piano rebuilding or sales but it did produce two Ampico player restorations, funny.  So I didn't see any benefit to continuing. I knew the ad was being heard because most of my customers remarked about hearing it but it didn't produce new business aside from the two jobs. I also figured I wasn't going to spend a lot of money trolling for player work! Word of mouth is the best advertising. I had a newpaper ad running for a while too, when I first started. It brought in a few customers but then these customers would tell their friends and I got more referrals. Soon I didn't need to advertise at all. So you have to find a cost effective means of getting your name out there. News will spread. Regards, Jon Page,   piano technician Harwich Port, Cape Cod, Mass. <a href="mailto:jonpage@mediaone.net" eudora="autourl">mailto:jonpage@mediaone.net</a> <a href="http://www.stanwoodpiano.com/" eudora="autourl">http://www.stanwoodpiano.com </a>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~</html>