<HTML><FONT FACE=arial,helvetica><FONT SIZE=2>In a message dated 2/10/01 2:13:19 PM Central Standard Time,
<BR>bholden@wave.co.nz writes:
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<BR><BLOCKQUOTE TYPE=CITE style="BORDER-LEFT: #0000ff 2px solid; MARGIN-LEFT: 5px; MARGIN-RIGHT: 0px; PADDING-LEFT: 5px">Terry
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<BR>I agree with Wim on this one. Why have them mail a reply? Perhaps they
<BR>will return the card but with a "no thanks" written on it. For several
<BR>years I have sent out my reminders as part of a newsletter (A4 sheet folded
<BR>into thirds) - very low key but gets the message across. I phone the
<BR>customers about a week later and the response is very good. Even if a
<BR>booking is not made there and then, the contact has been made and you'll
<BR>probably get a call a few months later. No hard sell, just good public
<BR>relations.
<BR>
<BR>Brian Holden, New Zealand
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<BR>Brian, Terry, etc,
<BR>
<BR>I used to do a newsletter. It had all sorts of neat things in there, like
<BR>what I sold, my wife and mine 25th wedding anniversary trip we took, tips on
<BR>keeping the piano clean, and a reminder to get the piano tuned. In the five
<BR>year of sending out the newsletter, only two people ever mentioned anything
<BR>about it.
<BR>
<BR>Then I started sending our postcards, and the number of tuning I increased.
<BR>The reason is because a post card is easier to put on the refrigerator or
<BR>bulletin board than a newsletter. While it is there is a reminder to call me.
<BR>The post cards are also a bright yellow, which shows up more on the board.
<BR>
<BR>Willem
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