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<DIV><FONT face=Tahoma>I have a friend who is doing my marketing for =
me.
He is also doing up a website and is working on an extensive database =
program
for my business. He recently sent out a little flyer to all my =
current
customers and I got about 20 calls. I am a little apprehensive =
about "cold
calling", but feel that I need to do it to get the =
business.</FONT></DIV>
<BLOCKQUOTE
style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; =
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<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: =
black"><B>From:</B>
<A title=Wimblees@AOL.COM =
href="mailto:Wimblees@AOL.COM">Wimblees@AOL.COM</A>
</DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A =
title=pianotech@ptg.org
href="mailto:pianotech@ptg.org">pianotech@ptg.org</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Sunday, November 18, 2001 =
7:41
AM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> Re: Charging =
overtime</DIV>
<DIV><BR></DIV><FONT face=arial,helvetica><FONT size=2>In a =
message dated
11/17/01 12:48:43 PM !!!First Boot!!!, <A
href="mailto:mfarrel2@tampabay.rr.com">mfarrel2@tampabay.rr.com</A> =
writes:
<BR><BR><BR>
<BLOCKQUOTE
style="PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #0000ff 2px =
solid; MARGIN-RIGHT: 0px"
TYPE="CITE">I don't mean to open a can of dead worms, but could you =
expound
a little on your system of calling people for tunings. This sounds =
like such
an intrusion to me - that is why I don't do it. But if folks =
actually tell
you they like it, well, I guess they must like it! And it sure seems =
to work
for you! <BR><BR>Could you give an example script of what you would =
say to
Mrs. Typicalpianoclient at the first (or whenever) appointment? Then =
what do
you say when you call. Maybe I'm overly concerned about intruding on =
their
lives. I HATE telemarketers. And I know you are not in that role at =
all,
because they have requested the call. But somehow I still kinda feel =
that
way. Please tell me what conversations you go through to set this =
up.
<BR><BR>Thanks big time. <BR><BR></BLOCKQUOTE><BR><BR>Terry =
<BR><BR>If Clyde's
method of calling people will work for you, then by all means, go =
ahead. But I
have some thoughts on the matter. First of all, with today's marketing =
on the
telephone, people are much more aware of any kind of sales pitches on =
the
telephone. Most do not like to be called in the evening, no matter =
what they
are being offered or asked. As an example, several years ago, in an =
attempt to
drum up more business, I asked my wife to call customers who hadn't =
had their
piano tuned in 5 or more years. Although most were polite, some didn't =
even
want to hear her "spiel." Since it wasn't someone they knew, as =
soon as
she introduced herself as being with a "company," the automatic answer =
was "we
don't want any," or "I'm not interested." <BR><BR>The second reason =
for not
calling is the time it takes. I used to call my customers. But then =
Julie
Berry gave a class on how to get repeat business by sending out post =
cards,
and waiting for the customers to call. So I did an experiment. =
Over a 6
month period I sent out post cards, one moth saying I would call to =
schedule
an appointment, and the next month asking them to call me, and so =
forth. At
the end of the six months, I could not see any appreciable difference =
in my
tuning income. That told me that those people who want their piano =
tuned will
call you, or will say yes when you cal them, and those that do not =
want their
piano tuned will not call you, or will say no when you call them. So =
why spend
3 or 4 hours a week on the phone, when you're income will not be any =
more, or
less? <BR><BR>Wim </FONT></FONT></BLOCKQUOTE></BODY></HTML>